Episode 9: New webinar benchmarks and metrics for 2024
Text version: https://www.swordandthescript.com/2024/04/personalization-webinar-benchmarks/
15 Apr 202411min
Episode 8: Ode to Help a Reporter Out -- Cision shutters the HARO brand
Full text: https://www.swordandthescript.com/2024/04/goodbye-haro/
3 Apr 202414min
Episode 7: Study: Why thought leadership works and why it doesn't
Full post: https://www.swordandthescript.com/2024/03/b2b-thought-leadership-works/
28 Mars 202411min
Episode 6: 10 tips for better PR pitching results as media layoffs continue
This peice was first published as a guest post I submitted to Spin Suck and was published here: https://spinsucks.com/communication/pr-pitching/ The conversation on PR Explored can be found here: ht...
21 Mars 202422min
Episode 5: Does B2B marketing respect their prospects’ time?
Text version: https://www.swordandthescript.com/2024/03/b2b-marketing-respect/
21 Mars 20244min
Episode 4: Board members with marketing experience improve shareholder returns
Text version: https://www.swordandthescript.com/2024/03/marketing-experience/
13 Mars 20246min
Episode 3: ‘Profitable growth’ is that it doesn’t scale like investors hope
Text version: https://www.swordandthescript.com/2024/02/profitable-growth/
7 Mars 20246min
Episode 1: You need a playbook for sharing media placements
Full post: https://www.swordandthescript.com/2024/02/pr-media-placement/
6 Mars 20241min
