Haleon’s Katie Williams compares marketing to the scientific method
Haleon U.S. CMO Katie Williams talks about building the brand after GSK split its consumer health care business into Haleon, which includes brands like Advil, Theraflu, and ChapStick. Hosted by Simp...
22 Feb 202326min
Mint Mobile’s Aron North explains why failure is the key to success
Mint Mobile’s CMO Aron North hops on The Current Podcast to share the secrets of how the wireless provider has been able to burst on the scene, working with Ryan Reynolds, and why North thinks risk an...
15 Feb 202327min
Hyundai’s Angela Zepeda on shattering the glass ceiling
Hyundai CMO Angela Zepeda shares her story of being the first female C-suite executive for the South Korean company, how the brand is attracting a younger audience, and how she is marketing Hyundai’s ...
8 Feb 202325min
REI’s Vivienne Long on purpose-driven marketing
REI’s Chief Marketer Vivienne Long breaks down the importance of providing shoppers with an experience in physical stores that they can’t get by solely shopping online, and how the brand’s strong valu...
1 Feb 202322min
T-Mobile’s Kari Marshall compares telecom competition to an episode of ‘Game of Thrones’
T-Mobile’s VP of media Kari Marshall explains why marketing in the telecommunications space is like Game of Thrones, how the company went from being nearly bought by another company to becoming the se...
25 Jan 202320min
Johnson & Johnson's Nate Notwell on venturing into retail media
Johnson and Johnson marketing exec Nate Notwell joins hosts Damian Fowler and Ilyse Liffreing to share why the company’s marketing strategy is based on trust, how he is leaning into technologies that ...
18 Jan 202318min
Dollar General’s Chad Fox has a mission to serve small towns
Dollar General CMO Chad Fox joins The Current Podcast to talk about how growing up in a small town prepared him to lead the Dollar General brand, why it’s customer base largely focused on the rural sh...
11 Jan 202316min
Microsoft’s Kathleen Hall on the advantage of sitting out of the upfronts
On the season four debut of The Current Podcast, Microsoft's Chief Brand Officer Kathleen Hall describes the emotional connection people have with brands, the biggest challenges for the brand since sh...
4 Jan 202320min
