The Big Impression

The Big Impression

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

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PNC Bank’s Jenn Garbach on reclaiming the word ‘boring’ for the legacy brand

PNC Bank’s Jenn Garbach on reclaiming the word ‘boring’ for the legacy brand

PNC Bank Chief Marketing Officer Jenn Garbach joins The Current Podcast at SXSW as part of International Women’s Day and Women’s History Month. Garbach shares insights on the success of the bank’s Bri...

18 Mars 202520min

JPMorgan Chase’s David Pinto-Carpenter on redefining media buying for a 225-year-old banking giant

JPMorgan Chase’s David Pinto-Carpenter on redefining media buying for a 225-year-old banking giant

JPMorgan Chase's David Pinto-Carpenter shares how the banking giant is adapting to changing consumer expectations for financial services, what he thinks is holding back more investment in CTV and why ...

5 Mars 202523min

Beyond Yoga’s Katie Babineau on the power of community

Beyond Yoga’s Katie Babineau on the power of community

Beyond Yoga Chief Marketing Officer Katie Babineau joins The Current Podcast on the ground at SXSW in honor of International Women’s Day and Women’s History Month.  Episode TranscriptPlease note, this...

4 Mars 202522min

Meijer’s Derek Steele on building a Midwest retail media powerhouse

Meijer’s Derek Steele on building a Midwest retail media powerhouse

Family-owned grocery chain Meijer is using its Midwest roots to stand out in the retail media crowd, according to Derek Steele, the company’s VP for marketing. Episode TranscriptPlease note, this tran...

26 Feb 202518min

Grubhub’s Marnie Kain on standing out in a crowded market

Grubhub’s Marnie Kain on standing out in a crowded market

The food-delivery company’s VP of brand discusses the business’ 20-year history and how it stays front of mind for consumers.Episode TranscriptPlease note, this transcript  may contain minor inconsist...

19 Feb 202519min

American Express’ Jessica Ling on tapping into Gen Z fandom with Olivia Rodrigo

American Express’ Jessica Ling on tapping into Gen Z fandom with Olivia Rodrigo

Amex’s Jessica Ling sits down with The Current Podcast to discuss the biggest differences between marketing to business and to consumers, and how the brand considers the effectiveness and efficiency o...

12 Feb 202521min

Goalhanger’s Tony Pastor on building a global podcast brand

Goalhanger’s Tony Pastor on building a global podcast brand

Goalhanger's Tony Pastor explores building the U.K.’s leading independent podcast production company which includes shows like The Rest is History, The Rest is Politics and The Rest is Football. Episo...

5 Feb 202522min

Jaguar Land Rover's Charlotte Blank on why premium content builds brand loyalty

Jaguar Land Rover's Charlotte Blank on why premium content builds brand loyalty

The U.S. CMO of the luxury car company discusses how integrating Jaguar Land Rover’s brand alongside popular shows like Succession and The Gentlemen has helped deliver its message of quiet luxury. Epi...

29 Jan 202521min

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