The Brand Marketing Show

The Brand Marketing Show

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to turn your vision into their obsession? Let's go.

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Avsnitt(345)

The Revenue Growth Modelling Method That Leads To Guaranteed Results

The Revenue Growth Modelling Method That Leads To Guaranteed Results

One of the hardest things when it comes to planning for growth, is estimating your future revenue and setting goals around how much you'll grow month on month and year on year.   Business owners and l...

1 Mars 202438min

How To Market Your Brand Like Taylor Swift On Tour

How To Market Your Brand Like Taylor Swift On Tour

With all this hype and media coverage around Taylor Swift's Downunder Tour, and with all the records this tour has smashed in terms of ticket sales and revenue, it got us thinking about the marketing ...

26 Feb 202442min

Simple Website Navigation Fixes That Boost Your Conversion Rate

Simple Website Navigation Fixes That Boost Your Conversion Rate

One of the most critical elements of a high converting eCommerce website is the navigation. We know, statistically, that providing customers with a great website user experience is hugely impactful on...

22 Feb 202452min

How I Personally Design Growth Strategies That Make Millions

How I Personally Design Growth Strategies That Make Millions

Most eCommerce brands that are struggling to grow right now are stuck because they're making this one critical error:    They don't have the right, over-arching growth strategy in place.    It's not t...

12 Feb 202426min

Drive Ecommerce Growth Through SEO in an AI-Powered World

Drive Ecommerce Growth Through SEO in an AI-Powered World

While the ultimate aim of an eCommerce business is to generate revenue, the name of the game is TRAFFIC.  Without traffic first, without getting eyeballs onto your website, nothing else matters and yo...

8 Feb 202443min

How We Doubled One Brand's Customers On Autopilot

How We Doubled One Brand's Customers On Autopilot

On average, eCommerce websites convert at 2-3%, whilst average revenue per website visitor varies from brand to brand. Lately, I've been auditing a number of eCommerce businesses who are desperately t...

29 Jan 202443min

The Critical Scaling Error Brands Make That Absolutely Kills Profits

The Critical Scaling Error Brands Make That Absolutely Kills Profits

Without fail, every business has areas where they're struggling and that impact their ability to grow.  If your marketing is inefficient or ineffective, it will also be unprofitable. So not only will ...

22 Jan 202440min

How Your Creative Content Helps Achieve Your Growth Goal

How Your Creative Content Helps Achieve Your Growth Goal

One of the biggest frustrations a lot of eCommerce brands struggle with is the constant need to produce creative content.  Typically, photography, graphic design and copywriting is not a core skill se...

15 Jan 202439min

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