The Brand Marketing Show

The Brand Marketing Show

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to turn your vision into their obsession? Let's go.

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Avsnitt(345)

Building A Sustainable Brand And Lessons Learnt In Becoming A Business Owner

Building A Sustainable Brand And Lessons Learnt In Becoming A Business Owner

Today's interview with founder of eco-friendly outdoor wear brand, Team Timbuktu, is one that you're going to want to come back to time and time again. Rhianna very generously shares her insights on b...

16 Nov 202146min

Why One Source Of Marketing No Longer Works And How To Be Everywhere Without The Overwhelm

Why One Source Of Marketing No Longer Works And How To Be Everywhere Without The Overwhelm

It's an exciting time for eCommerce and marketing right now.  More than ever we have the potential to reach our customers on so many channels, whether it be via our website, a Facebook Live, an Instag...

9 Nov 202133min

From Disaster To Success, How Resparkle Was Reinvented And Found It's True Purpose

From Disaster To Success, How Resparkle Was Reinvented And Found It's True Purpose

Imagine being back at the start of the Covid-19 pandemic in 2020 and cleanliness was on top of everyone's mind.  You own a cleaning product business and demand for your gorgeous home cleaning products...

2 Nov 202140min

How To Skyrocket Your Brand With Celebrity Product Placements

How To Skyrocket Your Brand With Celebrity Product Placements

Social proof is one of the most impactful ways of increasing your brand awareness and removing purchasing barriers with your customers.  And there's no bigger social impact than having the right celeb...

26 Okt 202156min

How To Navigate The Complex World of Product Importing With Carolina Montanez

How To Navigate The Complex World of Product Importing With Carolina Montanez

Launching a new product is an exciting time for any e-commerce business.  And in a global world, your products are most likely made offshore.  You've put in months of work with your supplier to have y...

19 Okt 202145min

Wholesale or Retail? (Or Both?) How To Choose The Best Business Model

Wholesale or Retail? (Or Both?) How To Choose The Best Business Model

The last 18 months has been the time for online buying. Customer behaviour has certainly changed during Covid-19 and many new brands have jumped online to capitalise on the exciting opportunity ecomme...

12 Okt 202133min

Increasing Money, Cashflow and Profit In Your Product Based Business

Increasing Money, Cashflow and Profit In Your Product Based Business

Have you ever struggled to understand where the money is going in your business? Asked yourself "I've made all this money this month but there's nothing left in my bank account and I still have to pay...

5 Okt 202133min

How To Make Your Brand Stand Out From Competitors

How To Make Your Brand Stand Out From Competitors

In a sea of competing brands and products, online stores and advertising wherever you go, how can you put your brand out there, to stand apart from the competition? That's the question today that I'll...

28 Sep 202137min

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