Discount Detox: How One Brand Rebuilt After Years of Discounting Dependency
Two weeks ago on the podcast, we went deep on the damage that constant discounting does to your brand. The profit erosion. The customer conditioning. The way it trains your audience to never pay full ...
5 Feb 41min
One Platform, No Plan B: The Danger of Building Your Brand on Borrowed Land
Stop and think for a moment about where your customers come from. Is it mostly Meta ads? Mostly Instagram? Have you built a following on TikTok that's driving a lot of your brand awareness? Now here's...
29 Jan 39min
The Discount Trap: Why Constant Sales Are Killing Premium Brands
In the last 2 weeks alone I've had three brand owners come to me, all with the same story. They've been told by marketing "experts" that every single EDM, every Meta ad needs a discount incentive. Eve...
22 Jan 33min
The Leaky Bucket Problem: Why Your Traffic Isn't Converting (And What to Do About It)
Let me paint a picture that I see all the time with ecommerce brands. You're spending money on marketing. Ads, SEO, social media, maybe influencers. You're driving traffic to your website. And you can...
15 Jan 41min
Is Your 2026 Plan Starting in the Wrong Place?
January is supposed to be about. It's goal-setting season. It's "new year, new you" energy. It's the time when every business podcast – including, historically, this one – tells you to set your revenu...
9 Jan 36min
Reflect, Reset, Design: Your 2026 Planning Framework
We're in that strange, liminal week between Christmas and New Year. The turkey's been eaten, the presents have been opened, and there's this quiet space before the new year kicks off. It's a natural t...
25 Dec 202535min
"Oh What A Year!" Reflections on 2025 in Ecommerce Marketing
It's Christmas week. The orders have shipped – or at least, most of them have. The mad rush is behind you. And hopefully, you're either on a beach somewhere or at least within striking distance of a c...
18 Dec 202531min
The Q5 Opportunity: Why Smart Brands Don't Go Dark Between Christmas and New Year
Right now, you've got about a week to prepare for what could genuinely be one of the most profitable – and least stressful – marketing periods of your entire year. Now, I know what you might be thin...
12 Dec 202542min
