The Business Podcast Spotlight

The Business Podcast Spotlight

Small Business Owners know that podcasting can be a valuable and profitable part of their marketing - but the gap between knowing it can be that way, and actually seeing the results on your balance sheet can be huge. The Business Podcast Spotlight is filling that gap. Making a profitable podcast is a different matter than making a popular one - although if you’re lucky and strategic - you can have both. Each episode is a strategic consultation about how a real business owner is leveraging a show, and how they can do it better. Better, for our purposes means more efficiently, more effectively, and more profitably. Guests who make changes and see results will be invited back to share what they did, what happened and how you can make revenue-positive changes to your show as well -so watch this space! The Business Podcast Spotlight is hosted by Megan Dougherty, Co-Founder of One Stone Creative, a full-service podcast production agency, author of Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company and creator of the annual State of Business Podcasting Report. Would you like to be a guest on the Business Podcast Spotlight? We’d love to have you! Apply right here: OneStoneCreative.net/SpotlightGuest

Avsnitt(27)

If You Want Something Different, Do Something Different

If You Want Something Different, Do Something Different

What happens when you invest in a proper home studio and start experimenting with new podcast series? That’s exactly what Karen Covy, divorce coach and host of Off the Fence, has been up to and the r...

25 Sep 202526min

What Are Your Podcast Tentpoles?

What Are Your Podcast Tentpoles?

How do you make a podcast work as a real content engine for your business and still keep it fun enough that you don’t burn out? That’s what Mike Montague, founder of Avenue9 and host of the Human-Fir...

18 Sep 202527min

How to Make Sure You’re Talking to the Right People

How to Make Sure You’re Talking to the Right People

How do you keep a podcast short and simple for your audience, while still using it to build real business relationships behind the scenes? That’s exactly what accountability coach and author Robin J....

11 Sep 202529min

Sometimes You Just Need a New Podcast

Sometimes You Just Need a New Podcast

What do you do when your podcast has been a huge success - building your brand, teaching you things you couldn’t have learned anywhere else, even bringing you new clients - but it doesn’t fit where yo...

4 Sep 202531min

That Interview Sucked. Now What?

That Interview Sucked. Now What?

What do you do when you record an interview and it just… sucks? Every podcaster will have one of those conversations that feels awkward, frustrating, or completely unusable. In this episode of The Bu...

28 Aug 202510min

Making Podcast Numbers Work for You

Making Podcast Numbers Work for You

What happens when you actually use your podcast data? Emily Aborn, copywriter, content marketing consultant, and host of Content with Character, joined me on the Business Podcast Spotlight to talk ab...

14 Aug 202532min

You Are Your Own Benchmark for Success

You Are Your Own Benchmark for Success

What do you do when your business is thriving, your strategy is solid and people keep telling you to start a podcast… but you don’t want to add to the noise? That’s exactly where Gwen Bortner found h...

7 Aug 202538min

Working Towards That T-Shirt Cannon

Working Towards That T-Shirt Cannon

What do you do when your podcast is pulling in 6,000 downloads a week, you’ve got 400+ episodes under your belt, and the show’s humming - but you’re not sure what to do next? That’s what Wayne Pratt ...

31 Juli 202526min

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