The CMO Podcast

The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.

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Avsnitt(428)

Karen Walker (INTEL) | The New Intel

Karen Walker (INTEL) | The New Intel

Karen Walker is the SVP and Chief Marketing Officer at Intel Corporation maker of some of the world's most popular semiconductor chips. Intel chips can be found in some of the world's most popular com...

31 Mars 20211h

Andrea Zaretsky (E*TRADE) | Investing In Brand Storytelling

Andrea Zaretsky (E*TRADE) | Investing In Brand Storytelling

Andrea Zaretsky is the Chief Marketing Officer & Managing Director for E*TRADE, the popular website and app that allows people to trade financial assets including stock, futures, mutual funds and much...

24 Mars 202152min

Claire Bennett (IHG) | Hospitality In 2021 & Beyond

Claire Bennett (IHG) | Hospitality In 2021 & Beyond

Claire Bennett is the Global Chief Customer Officer at IHG Hotels and Resorts, a hospitality company with almost 6,000 hotels across nearly 100 countries. IHG owns several brands, including Holiday In...

17 Mars 202152min

Omar Rodriguez Vila (Emory University) | Marketing is a Team Sport

Omar Rodriguez Vila (Emory University) | Marketing is a Team Sport

Omar Rodriguez Vila has a PhD in Marketing from the Goizueta Business School at Emory College where he currently teaches marketing. Omar is the second professional educator/lecturer on The CMO podcast...

10 Mars 202154min

Deborah Wahl (GM) | The Importance of a Narrative

Deborah Wahl (GM) | The Importance of a Narrative

Deborah Wahl is the Global CMO at General Motors. Previously, Deborah has held the role of CMO at companies like McDonald's, Chrysler, and Lexus (just to name a few). Now, as the CMO of General Motors...

3 Mars 202155min

Prosperity Through Purpose | TikTok

Prosperity Through Purpose | TikTok

In this episode of, Prosperity Through Purpose, Jim is taking a critical look at Ad Age's Marketer of 2020, TikTok! This social media platform is in more than 150 countries and has over 100 million ac...

1 Mars 202140min

Scott Rosenberg (Roku) | The Future of TV & Advertising Panel

Scott Rosenberg (Roku) | The Future of TV & Advertising Panel

Today's two-part episode starts with an interview with Scott Rosenberg, the SVP and GM of platform business for Roku Inc., the popular streaming-video platform and device maker. In this role, Scott ov...

24 Feb 20211h 6min

Esi Eggleston Bracey (Unilever) | What Do I Mean To You?

Esi Eggleston Bracey (Unilever) | What Do I Mean To You?

Esi Eggleston is the EVP & COO NA Beauty and Personal Care at Unilever, owner of brands such as Dove, Axe/Lynx, Clear, TRESemmé, and more. Before joining Unilever, Esi was at P&G for 25 years and as S...

17 Feb 202155min

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