The CMO Podcast

The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.

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Avsnitt(429)

Vince Hudson (AMEX) | Actions Not Ads

Vince Hudson (AMEX) | Actions Not Ads

Vince Hudson is the SVP Global Brand Strategy and Marketing Operations at the 47 billion dollar multi-national financial services company, American Express. Before joining American Express Vince worke...

18 Nov 202050min

Thomas Ranese (Uber) | Leaning into Values

Thomas Ranese (Uber) | Leaning into Values

Thomas Ranese is the Vice President of Global Marketing for Uber which has a 62 billion dollar (by market cap) transportation and delivery company. This is an excellent episode from our second Uber ex...

11 Nov 202053min

Quinn O’Brien (Lenovo) | Branding Enterprise

Quinn O’Brien (Lenovo) | Branding Enterprise

Quinn O’Brien is the Worldwide Group President of Global Marketing and Brand for Lenovo. Lenovo is a $51 billion multinational technology company with 54,000 employees. Before joining Lenovo, Quinn sp...

4 Nov 202056min

Prosperity Through Purpose | Panera Bread

Prosperity Through Purpose | Panera Bread

Prosperity Through Purpose is a series of the CMO Podcast that goes deep on brands finding success in their purpose-driven marketing, In this episode, we take a look at Panera Bread and their new subs...

2 Nov 202021min

Carla Hassan (CITI) | Fighting Inequality & Reducing The Pay Gap

Carla Hassan (CITI) | Fighting Inequality & Reducing The Pay Gap

Carla Hassan is the newly appointed Chief Marketing Officer at Citi. Carla has been with Citi since 2017 as their Chief Brand Officer, now she is focusing on merging the marketing and branding organiz...

28 Okt 202054min

Carolyn Tisch Blodgett (Peloton) | Scaling a Kickstarter Project to a Lifestyle Brand

Carolyn Tisch Blodgett (Peloton) | Scaling a Kickstarter Project to a Lifestyle Brand

Carolyn Tisch Blodgett is the former Head of Global Marketing & Current Strategic Advisor at Peloton Interactive for Peloton, the premiere hardware and service exercise brand. For the past four years,...

21 Okt 202053min

Shelley Haus (Ulta Beauty) | Leading from the Inside Out

Shelley Haus (Ulta Beauty) | Leading from the Inside Out

Shelley Haus is the Chief Marketing Officer at Ulta Beauty. This national beauty retail chain has more than 1,200 stores in the United States. Ulta Beauty is one of the fastest-growing retailers in th...

14 Okt 20201h 6min

Monica McGurk (Kellogg's) | More Than Packaged Goods

Monica McGurk (Kellogg's) | More Than Packaged Goods

Monica McGurk is the Chief Global Growth Officer at The Kellogg Company. Kellogg's is home to some of America's favorite food brands, including Frosted Flakes, Morningstar, Cheez-It, and so many more....

7 Okt 202053min

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