The CMO Podcast

The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.

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Avsnitt(428)

Jen Sey (Levi's) | Following The Founder's Purpose

Jen Sey (Levi's) | Following The Founder's Purpose

Jen Sey is the Chief Marketing Officer of Global Brands at Levi Strauss & Co. This 160-year-old brand is synonymous with the blue jeans its founder invented. But what's the work that goes into marketi...

2 Sep 202046min

Stephanie Sotelo Perdue (Chipotle) | Leadership During Crisis

Stephanie Sotelo Perdue (Chipotle) | Leadership During Crisis

In this episode of Leadership During Crisis, Jim revisits his conversation with Stephanie Perdue is the VP of Marketing at Chipotle Mexican Grill. In this conversation, Stephanie shares how Chipotle’s...

31 Aug 202013min

Michelle St. Jacques (Molson Coors) | Cold Refreshing Perspective

Michelle St. Jacques (Molson Coors) | Cold Refreshing Perspective

Michelle St. Jacques is the Chief Marketing Officer at Molson Coors Beverage Company. She oversees some of the biggest beer brands including, Coors, Molson Blue Moon, Miller, Peroni, Leinenkugel, and ...

26 Aug 202052min

Tariq Hassan (Petco) | Leadership During Crisis

Tariq Hassan (Petco) | Leadership During Crisis

On today’s Leadership During Crisis, Jim is joined by Tariq Hassan the CMO of Petco, America’s largest pet services, and pet product company. The last time Jim spoke to Tariq was just before the pande...

24 Aug 202032min

Jill Gregory (NASCAR) | Seizing A Moment To Drive Change

Jill Gregory (NASCAR) | Seizing A Moment To Drive Change

Jill Gregory is the Executive Vice President and Chief Marketing Officer at NASCAR. She's been with NASCAR since 2007 and has helped the brand and sport mature into the digital age. In this conversati...

19 Aug 202058min

Jon Hall (Whirlpool) | Leadership During Crisis

Jon Hall (Whirlpool) | Leadership During Crisis

Jon Hall is the Brand and Product Marketing Director of the Whirlpool Corporation. With everybody spending more time at home, Jon and his team at Whirlpool have had their hands full. In this conversat...

17 Aug 202021min

Melissa Grady (Cadillac) | Building A Lasting Legacy Brand

Melissa Grady (Cadillac) | Building A Lasting Legacy Brand

Melissa Grady is the Chief Marketing Officer for the 118-year-old luxury car brand, Cadillac. This is Melissa’s first CMO job, and Melissa just launched a major marketing effort to introduce the 2021 ...

12 Aug 202055min

Suzanne Fanning (Wisconsin Cheese) | Leadership During Crisis

Suzanne Fanning (Wisconsin Cheese) | Leadership During Crisis

Suzanne Fanning is the Senior Vice President of Dairy Farmers of Wisconsin and Chief Marketing Officer of Wisconsin Cheese. The Dairy Farmers of Wisconson market cheese of dairy farmers in the state, ...

10 Aug 202018min

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