The CMO Podcast

The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.

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Avsnitt(428)

Suzanne Fanning (Wisconsin Cheese) | Got Creativity

Suzanne Fanning (Wisconsin Cheese) | Got Creativity

Suzanne Fanning is the CMO and Senior Vice President of the Dairy Farmers of Wisconsin / Wisconsin Cheese. Wisconsin makes more than just cheddar these days, they actually create half of the specialty...

10 Juni 202056min

Kate Huyett (Bombas) | Leadership During Crisis

Kate Huyett (Bombas) | Leadership During Crisis

Kate Huyett is the Chief Marketing Officer at Bombas, an apparel brand best known for their socks. This episode Kate talks about how Bombas is working through and how her team is making sure Bomba's m...

8 Juni 202015min

A Moment of Pause

A Moment of Pause

In an effort to pause and reflect on the events taking place in our country, and stand in solidarity with the movement for change, equality and inclusiveness happening right now, Jim is sharing a spec...

3 Juni 20201min

Erika Nardini (Barstool Sports) | Leadership During Crisis

Erika Nardini (Barstool Sports) | Leadership During Crisis

On this episode of Leadership During Crisis, Jim revisits his interview with Barstool Sports CEO, Erika Nardini. This episode was recorded the week of St. Patrick's day, during the early weeks of the ...

1 Juni 202015min

Greg Lyons (PepsiCo) | Serving Empathy at PepsiCo

Greg Lyons (PepsiCo) | Serving Empathy at PepsiCo

In this episode, Jim chats with Greg Lyons, the Chief Marketing Officer at PepsiCo North America. Greg leads a team of over 500 marketers and works with brands like Pepsi, Mountain Dew, Aquafina, Lipt...

27 Maj 202057min

Amanda Rassi (Kroger) | Leadership During Crisis

Amanda Rassi (Kroger) | Leadership During Crisis

Amanda Rassi is the Vice President of Marketing at The Kroger Co. which is America's largest supermarket by revenue and the second-largest general retailer. Last year, Amanda came on the podcast after...

25 Maj 202031min

Vineet Mehra (Walgreens) | Connecting Purpose with Commerce

Vineet Mehra (Walgreens) | Connecting Purpose with Commerce

Vineet Mehra is the Global Chief Marketing Officer of Walgreens Boots Alliance, which has retail stores and pharmacies in over 25 countries and does roughly $140 billion dollars in revenue a year. Vin...

20 Maj 202054min

 Raja Rajamannar (Mastercard) | Leadership During Crisis

Raja Rajamannar (Mastercard) | Leadership During Crisis

Raja Rajamannar is the Chief Marketing & Communications Officer, and President of Healthcare Business at Mastercard. During this pandemic, Mastercard is finding organic ways to help their customers by...

18 Maj 202029min

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