Episode 17: Christopher Nesbit & I discuss strategic marketing power for Industrial B2B companies
There is a difference between Strategic Marketers and Tactical Marketers. More so, there is also a cast difference between B2B specialists and Consumer specialists. There is real power in buildi...
21 Dec 202033min
Episode 16: Busting Stupid Myths About Hiring Veterans with Ron Higgs.
After interviewing multiple HR directors off-line asking reasons they hear from others preventing companies from hiring veterans, I was able to ask my friend Retired Lieutenant Commander Ron Higgs to...
14 Dec 202023min
Episode 15: Customer Experience is KING with Ben Baker
Ben Baker of "Your Brand Marketing" joined us in a deep conversation helping understand how customer experience can be among the most important aspects in helping grow voracious advocates for your bra...
10 Dec 202032min
Episode 14: Getting the most out of Recruiters with Kelly Robinson and Joel Lalgee
Lets challenge the world of recruiting to a new and higher standard. Jon the discussion to understand how stars in the recruiting world have turned the corner form the Hated Headhunter to true partne...
7 Dec 202037min
Episode 13: Competing as a Capitalist in a Corporatist Society with Matt Rogers
Matt Rogers and I have a great conversation about being competitive in a market that seems to become more anti-competitive every year. How do you compete in a market where large corporations spend m...
30 Nov 202032min
Episode 12: Strategic Lead Nurturing with Eric Dickmann
Let's talk with Eric Dickmann about the gold you will harvest from leads you generate . STOP throwing your leads over the wall and hoping someone catches them. Real leads have value. So many misu...
25 Nov 202036min
Episode 11: Graphic Design MUST be Strategic with Burns Brady
Many talk the talk about brand but to they live their brand's story? Yes, it sure is cheap to find an offshore vendor who can make a "cool" logo for your company but does cost savings get expensiv...
23 Nov 202024min
Episode 10: Language and its power in marketing with Ron Tite
If you don't know Ron Tite, it is my pleasure to introduce you to him. He is one of the most respected leaders in the marketing and advertising space known for his concepts of unifying contet and adv...
17 Nov 202030min
