L’Oréal's product placement strategy for "The Devil Wears Prada 2" with exec Laura Branik
L’Oréal Paris is betting on “The Devil Wears Prada 2” through an official partnership that spans TV ads, OOH advertising, social campaigns, consumer eventing and product placement in the film. L’Oréa...
30 Apr 38min
Can a diffusion beauty line work? Indie Lee hopes to prove it can
Indie Lee launched her namesake beauty brand — a pioneer of the "clean" beauty movement — in 2010. Now owned by parent company American Exchange, the brand is embarking on a new chapter: a diffusion l...
23 Apr 41min
Wonderskin CEO Michael Malinsky on turning a viral product into a thriving beauty brand
Michael Malinsky’s 6-year-old brand Wonderskin could have easily become a one-hit wonder. Wonderskin launched in 2020 with a peel-off lip stain that immediately went viral on TikTok for its metallic...
16 Apr 44min
What's going on at Glossier?
As the beauty industry moves past the direct-to-consumer boom of the 2010s, some of its most influential brands are being forced to redefine what success looks like. One of the most closely watched is...
9 Apr 29min
Why AI-powered wellness chatbots will be 'table stakes' for supplement brands, with Thorne CSO Dr. Nathan Price
As beauty and wellness industry insiders are well aware, the supplement space has exploded in size and scope over the past decade. Stiff competition has driven new ways for brands, retailers and adj...
2 Apr 51min
How fitness brands can leverage partnerships for growth with Pvolve’s Julie Cartwright
26 Mars 42min
How to turn a no from Ulta into a yes, even if it takes 7 years
On this week’s episode of the Glossy Beauty Podcast, co-host Sara Spruch-Feiner sits down with Kim van Haaster, founder of Bloomeffects, to discuss the brand’s seven-year journey to Ulta Beauty. Bloo...
19 Mars 50min
Oura Ring’s Dr. Tanvi Jayaraman on serving women in the AI era with its first female-focused LLM, chatbot
Oura Health, the Finnish wearables company that has sold more than 5 million health tracker rings, is betting on women’s health with the launch of its first-ever proprietary large language model desig...
12 Mars 48min
