Is agentic shopping the next big thing in beauty? Sephora and Ulta are betting yes
Artificial intelligence is the undisputed main character of 2026, showing up everywhere from the wedding industry to perfume creation. But even while AI’s place in society remains contentious — in the...
28 Maj 31min
L'Oréal-owned Lancôme is leveraging longevity in prestige skin care under veteran exec Vania Lacascade
Over the past three years, L'Oréal Group has been quietly assembling the perfect team, ingredient, product and marketing rollout for its next big skin-care category: longevity. Helmed by veteran L'O...
21 Maj 43min
Amazon wants to be a beauty powerhouse. Is a big beauty sale the answer?
On Sunday, Amazon wrapped up its fourth-annual Summer Beauty Event. Over two weeks, Amazon tempted shoppers with discounts of up to 50% on everything from makeup to vitamins. Even prior to the sale, t...
14 Maj 37min
Why are people flying to Korea to inject salmon sperm in their faces?
What is PDRN? You've probably seen the four letters on serum bottles, sheet masks and even lip balms — or heard them on TikTok. PDRN stands for polydeoxyribonucleotide and typically refers to a DNA f...
7 Maj 37min
L’Oréal's product placement strategy for "The Devil Wears Prada 2" with exec Laura Branik
L’Oréal Paris is betting on “The Devil Wears Prada 2” through an official partnership that spans TV ads, OOH advertising, social campaigns, consumer eventing and product placement in the film. L’Oréa...
30 Apr 38min
Can a diffusion beauty line work? Indie Lee hopes to prove it can
Indie Lee launched her namesake beauty brand — a pioneer of the "clean" beauty movement — in 2010. Now owned by parent company American Exchange, the brand is embarking on a new chapter: a diffusion l...
23 Apr 41min
Wonderskin CEO Michael Malinsky on turning a viral product into a thriving beauty brand
Michael Malinsky’s 6-year-old brand Wonderskin could have easily become a one-hit wonder. Wonderskin launched in 2020 with a peel-off lip stain that immediately went viral on TikTok for its metallic...
16 Apr 44min
What's going on at Glossier?
As the beauty industry moves past the direct-to-consumer boom of the 2010s, some of its most influential brands are being forced to redefine what success looks like. One of the most closely watched is...
9 Apr 29min
