The Google Ads Podcast

John sheds light on an issue that only skilled marketers are aware of and then provides a clear solution. This is the offline importation of the conversion actions that happen post-lead generation and when you want to upload them back into Google Ads.Apple is pushing heavily on WBRAID and GBRAID parameters. But those are not being imported with the standard GCLID parameter. That's why advertisers need to learn this method to upload those leads back into Google Ads. This method will also help you push against the spam leads that Performance Max is generating because of heavy click farms and junk traffic. Listen to this episode now! Related videos:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 🚀 Why You Need to Migrate to GA4 on or Before July 1, 2023: • 🚀 Why You Need to Migrate to GA4 on o... 0:00 Uncovering the Issue of Offline Importation of Conversion Actions in Google Ads1:15 Looking into the marketing source2:44 What you need to capture first for WBRAID and GBRAID4:43 Enhanced conversions for leads7:01 Template for offline conversion uploads13:47 Why is this method important?Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVdzT1NMWEFjT25XYnN1Yzk5OHViRFRpcGxSUXxBQ3Jtc0tuN19pOVhtRFgyTGIyR2FabmlBQV9kTTVZZGNteGY4VFJqWEtNOUxndmVBWEppT2ZfV1BTVVhWMTVobjlWOHpmOURBd0NMMHRkV1JmSnRaWXlXVUhhaWZ4UXVEN01OOVRhcnh3RnlnSlJpTXNsYTdGMA&q=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0BWSNLNRN&v=4FPgR9a_3c4" rel="noopener noreferrer"...

13 Sep 202315min

What is Google? If your answer is "a search engine," you are so wrong. And you're missing what makes Google so powerful (and dangerous). I'll explain this episode.Google is an entire ecosystem! It’s not just Search; it’s also YouTube, Gmail, Google Apps, Google Maps, Android OS, Chrome, Google Display Network, and Google Analytics.Scared? You probably should be. All of this data collection puts Google in a position to understand human intent more than any entity that's ever existed. In fact, in April of 2015, Google told a woman she was pregnant BEFORE SHE KNEW SHE WAS PREGNANT! (Source: Moz). That was 8 years ago...While Google started as a search engine, it's really an entire ecosystem. In fact, if you combine all of Google's properties, they make up the vast majority of how people spend their time online.Everything you do within that ecosystem is appended to your user profile within Google to begin understanding who you are demographically and psychographically. This allows Google to begin understanding how you behave. In fact, I posit that Google's unstated intent is to predict human behavior.0:00 What Google Knows About You Is Absolutely Terrifying3:25 Google knows where you work, live, and play, whether or not you overspeed4:47 Google Told Me I’m Pregnant: From Strings to Diagnosis7:15 Advertisers need to know how Google works to rely on the machine learningNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmc1UklvMk1tSXZhVXNGcHlBeGNNN0Y3X3ljd3xBQ3Jtc0trYWpjbloxZUpHc0hyRWtBR2ticGJDd1J6WnRzSDY1ODF0Y0JCLVRwN2JWeXNjQV9hN1ZpeWU2V3I5SFY2dzdRdi1STng0bEx3OWdpNUNEWEdtTmlKZDBnMlVLbjkyMFpId1otNVRMa0l0OUJoLS13SQ&q=https%3A%2F%2Fsol8.com%2Fperformance-max%2F&v=nDQFhwSSgbs" rel="noopener noreferrer"...

11 Sep 20238min

I built three multi-million dollar agencies. From my experience, the single most important skill set required to be successful in the agency space has nothing to do with the actual work. Listen to this episode to learn what it is.The skill is a subset of client management, and it will absolutely make or break your business. And it's the most valuable skill you'll ever learn for life and business.Communication is THE skill for building and scaling a successful agency. It is critical to build proper communication into your systems, training, evaluations, and culture. This is easier said than done, which is why we created The 3 Cs of Communication.My 17 years of experience as an employer have taught me a sad irony: The better someone is at their job, the worse they are at communication (generally speaking).I think it's an accompaniment to the curse of the expert, where you simply can't understand how much or how little other people know about your realm of expertise. To guard against this, codify communication. Here's how we've done that at Solutions 8: The 3 Cs✔️ Clarify✔️ Commit✔️ CloseHow do you feel about my "3 Cs"? Is there anything you'd add/edit/delete? Let me know!Are you looking for the right agency for your business? Download your free checklist and guide on how to pick the best Google Ads agency here: https://sol8.com/best-google-ads-agency/0:00 The Most Valuable Skill You'll Ever Learn for Life and Business2:15 Clarify4:03 Commit4:49 CloseNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN...

9 Sep 20237min

Kasim shares one of the most powerful concepts he has ever been presented—Stephen Covey's Personality Ethic vs. Character Ethic. In business, the PERSONALITY ETHIC asks:"How do I get people to buy my product/service?"The CHARACTER ETHIC asks:"How do I create a product/service that will truly serve my customer?"The PERSONALITY ETHIC asks:"How do I make the most amount of money with the least amount of output?"The CHARACTER ETHIC asks:"How do I provide the maximum amount of value?"The PERSONALITY ETHIC asks:"How do I get my customers to do (say, act, think) the way I want them to?"The CHARACTER ETHIC asks:"What is it that my customers do (say, act, think) that I can tap into in order to serve them?"Focusing on the CHARACTER ETHIC in business (and in life) puts us in a position to grow from a strong and stable foundation. It also protects us from ourselves and any inclinations we may have towards expediency or deceit.If you want to learn more about Personality Ethic vs. Character Ethic, we recommend reading "The 7 Habits of Highly Effective People" by Stephen Covey. It's one of Kasim's all-time favorite books! If you prefer the digital approach, check out his website. He has tons of great resources: https://www.franklincovey.com/the-7-h...Which ethic do you think is more important in life? Drop a comment with your opinion!0:00 Mastering the Art of Success: Understanding Personality Ethic vs. Character Ethic3:55 PERSONALITY ETHIC asks: “How do I get people to buy my product/service?”4:13 CHARACTER ETHIC asks: “How do I create a product/service that will truly serve my customer?”9:13 Changing the customer vs. aligning with the customerNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...

7 Sep 202310min

Join Kasim as he sits down with one of his entrepreneurial heroes, Shaun Clark of HighLevel. In this exciting interview, discover Shaun's secrets to building one of the most disruptive products in the world and learn about the future of HighLevel.But that's not all! Kasim and Shaun also delve into why AI is nothing to be afraid of in marketing, why being a SaaS entrepreneur is a game-changer, and so much more. Don't miss out on this insightful conversation that will inspire entrepreneurs of all levels!HighLevel is designed to help agencies like yours achieve success. It's the first-ever all-in-one platform with the tools, support, and resources you need to solve your agency problems in one place.We believe in its power to help agencies rise. That's why we're an affiliate!You can check out HighLevel with our affiliate link: https://www.gohighlevel.com/970?fp_re...HighLevel Level Up Summit on October 23-26, 2023, in Dallas, TX: https://levelup.gohighlevel.com/0:00 The Secrets to Building a Successful Business with Shaun Clark4:24 The future for HighLevel8:16 Sticking to entrepreneurial roots11:51 The features HighLevel users should be excited about18:35 Missed call? Text back!22:57 Become an affiliate or a SaaS entrepreneur26:07 HighLevel Level Up Summit 2023Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your...

5 Sep 202327min

Kasim is giving away one of our most powerful cheat codes for improving campaign performance!From launching a new site, product, or service to trying to troubleshoot a problem or diagnose low conversions, this approach can be immensely powerful in helping you learn exactly what needs to be done to improve your campaigns [drum roll] 🥁 LIVE CHAT.Live chat is one of the most powerful ways to collect immediate feedback from real-time users, especially if they're frustrated!If someone has a question before checking out, is experiencing a problem with your site, or is confused about your offer, the odds of them contacting you are effectively 0%. Instead, they just leave and never come back.However, if you make a live chat box readily available (and you don't gate the ability to start chatting), people will very quickly self-select this support option and immediately start helping you identify issues with your conversion process.Every question you get via live chat becomes an opportunity for improvement on your site. If they're asking, it's because you haven't made it clear enough.Live chat also helps identify objections. You can see what's holding your customers back from making a purchase. This is amazing content fodder!You don't have to use live chat forever, but it's a great diagnostic tool that ensures you're not missing out on massively helpful conversion data.Do you use live chat? Do you have any other tips or tricks when it comes to early campaign optimization? We'd love to hear them!Mentioned site:LiveChatSquad: https://livechatsquad.com/ Related videos: 💰 Winning the Sale: The Secret Formula to Overcoming High Ticket Sale Objections: • 💰 Winning the Sale: The Secret Formul... 📚 Master Google Ads for Free: Top Resources for Learning and Management From The Best Agency: • 📚 Master Google Ads for Free: Top Res... 🔥 The Holy Grail of Marketing Funnels: • 🔥 The Holy Grail of Marketing Funnels Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a...

3 Sep 20237min

Here's a lie you currently believe: "It takes 7 touches to make a sale." The "rule of 7" is from a study done in the 1930s! Why on earth are we citing 100-year-old data?So, how many touchpoints do you think it really takes? The answer (obviously) varies on the complexity and importance of a purchase. According to Google, it takes 20 touchpoints to sell a candy bar and more than 500 to sell a flight. Where do you think your product/service lands based on that window?Overwhelmed? It gets worse. The average fashion shopper views 32 pages in a single session before making a purchase. From an attribution perspective, that still only counts as one "touch."This means we need marketing campaigns built to support multi-touch and multi-page engagements. This is one of the reasons we hate squeeze pages for anything, but impulse buys and massive value opt-ins. You can't send an educated consumer to a squeeze page 500 times without annoying them.You need three things for a strong multi-touch approach, and Kasim shares them in this episode.Sources:Localogy: https://www.localogy.com/2019/02/goog... Marketing Rule of 7's: https://www.marketingillumination.com...19 New Ecommerce Statistics You Need to Know in 2023: https://www.drip.com/blog/e-commerce-... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: h • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUd3ak8taFVGYzRpZUtjQTZWSjFNa3V0LWpMUXxBQ3Jtc0tsNk5xNi1kS2tDdzMxMFJwa2pKd3VYUUREdmR4aWI4bXJmZ2FWeHFsWV9Rb0YyUDVpOERPTzdrLVMtMmJlSUpoZ0JGSHFPT21neWxjTnBSSEd1X0pVclM2bndkVl85NU1hTTNpTHZWU2lqYVlsendWMA&q=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0BWSNLNRN&v=6_GcS3TFtSE" rel="noopener...

1 Sep 20236min

Have you heard of the Google Ads Flywheel? It's a powerful framework that helps you understand where you are in the various stages of managing your Google Ads campaigns. By exploring this approach, you can gain deeper insights and make more informed decisions on how to scale your advertising efforts effectively. Learn more about how the Google Ads Flywheel can take your campaigns to new heights.Ideally, you're failing forward (to steal from John C. Maxwell). The good news is there's a process for that. We call it "The Google Ads Flywheel," and Kasim talks about it in this episode.1. AssumeWhen you're starting out, you've gotta make some educated assumptions. The greener you are, the more guessing is involved. That's ok! Don't let yourself get stuck in analysis paralysis. Chances are, you're going to be wrong right out of the gate. This is where getting comfortable with failure starts.2. Test People set out to prove their assumptions are correct. That's a flawed model. Set out to break your assumptions into little pieces! Seek out the flaws, weak links, and fail points. Figure out what's really working and what isn't working at all.💡Pro-TipNearly 90% of all online ads fail (quoting Ryan Deiss's @ryandeiss's T&C keynote a few years back). So don't get discouraged by the failures, get invigorated by the lessons they teach you.3. Observe Most people don't give their testing nearly enough time. Especially now that we're moving into AI-driven optimization. Sometimes, you've just gotta sit and watch. The mastery lies in figuring out how long to do that before you begin making changes or pulling the plug. The more you do this, the more clear that becomes.A note about the observation window: We like to optimize off of the statistician's model (the base 100 model). Simplified, this says 100 impressions will tell you what your click-through rate is. 100 clicks will tell you (roughly) what your time on site is, etc. Many campaigns aren't big enough to hit the magic 100 for data points that matter. For example, you might not have the ad spend to get to 100 leads. That's where you can project out from the data you do have.4. OptimizeStop what doesn't work. Focus on what does work and do more of that! Optimization is where a lot of marketers fly off the rails because they start making more assumptions. Now isn't the time for that. The optimization phase isn't about adding more. You're going to do more of what works and less of what doesn't. Resist the temptation to start making more assumptions.Your opinion counts! Leave a comment and let us know what you think.0:00 The Google Ads Flywheel1:16 Assume2:58 Test4:20 Observe7:28 OptimizeNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to...

30 Aug 20238min