Set the Tone for Trust
The sound of your voice conveys many cues to your listener, including your attitude and level of empathy and engagement.
12 Aug 20143min
How to Give Meaningful Feedback
How do you reward your best performers? Rather than linking rewards to things they have no control over, choose measures that are persistent—showing they are achieving good results time after time—and...
29 Juli 20142min
The Explainer: Marketing Myopia
Theodore Levitt's classic theory -- in under two minutes.
15 Juli 20142min
Write a "Big Opportunity" Statement to Align Your Strategy
Darryl McCall, executive vice president of Global Supply Chain at Coty Inc., shares how his team implemented the first of John P. Kotter's eight Accelerators.
8 Juli 20140s
Motivate Employees with Recognition
Clive Schlee, CEO of Pret a Manger, keeps team members engaged by publicly thanking them at an annual dinner.
1 Juli 20141min
Five Ways to Improve Your Writing
It takes only a few words to make a strong impression. Here’s how to ensure it’s a good one.
24 Juni 20142min
Why Brands Need a Clear Promise
To build a strong brand, make sure it has a clear promise, a story, and relevance to customers. And develop brand messaging that speaks to customers’ needs as well as the product’s technical and compl...
17 Juni 20140s
The Explainer: Porter's Five Forces
The competitive forces that shape strategy -- in under two minutes.
10 Juni 20142min
