Getting Back to Basics With Go Breck | The Layover Live Episode 154
Bill Wishowski, Director of Operations at GoBreck.com joins Jason on The Layover Live this week to talk about how the Breckenridge Tourism Office has navigated and changed their marketing strategy thr...
4 Mars 202123min
Keeping Evergreen Content Alive | The Layover Live Episode 153
Our very own Amber Gallegos joins Jason on The Layover Live this week to talk about the myths and misconceptions around evergreen content. Jason and Amber discuss what evergreen content actually is, h...
19 Feb 202114min
Taking on TV Streaming | The Layover Live Episode 152
Brian Bossuyt, Executive Vice President & CMO at Pocono Mountains Visitors Bureau joins Jason this week on The Layover Live Jason Swick to talk about the all new Pocono Television Network, a 24/7 tel...
18 Feb 202123min
Resetting Your KPIs For 2021 | The Layover Live Episode 151
Our very own Grant Stoltz joins Jason on The Layover Live this week to talk metrics, KPIs, and dashboards. Jason and Grant discuss why now may be the perfect time to revisit your old KPIs and metrics,...
4 Feb 202121min
Preparing Your Paid Media for 2021 | The Layover Live Episode 150
Our very own paid media expert, Ben Holman, joins Jason on The Layover Live this week to talk about what’s ahead in 2021 for the world of paid media. Ben and Jason discuss how data privacy is changing...
28 Jan 202120min
New Year, New Google Analytics | The Layover Live Episode 149
Our very own analytics expert, Paul McLeod, joins Jason this week on The Layover Live to discuss the all new Google Analytics 4 (GA4). Paul and Jason talk about the new features in Google Analytics 4 ...
21 Jan 202115min
Staying Up To Date With Data Privacy | The Layover Live Episode 148
Our very own Eric Rankin joins Jason on The Layover Live this week to talk about the ever-changing world of data privacy. Eric and Jason talk about new data privacy laws and policies that were put in ...
14 Jan 202120min
Predictions and Preparation for 2021 | The Layover Live Episode 147
Evan Trevers from Google and our very own Aaron Nissen join Jason on The Layover Live this week to start the new year off right! Jason, Aaron, and Evan, discuss what lies ahead in 2021 for DMOs and wh...
7 Jan 202124min
