The Layover Live

The Layover Live

The Layover Live is your go-to stop for real conversations with the people who make the travel and tourism industry thrive. Tune in to explore the connection between strategy, content, sales, tech, and community — and celebrate the people behind the places we love. The Layover Live is a place to discover real-life examples, learn something new you can share with your team, and hear from the voices shaping our industry.

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Avsnitt(225)

Using Data to Drive Strategy | The Layover Live Episode 114

Using Data to Drive Strategy | The Layover Live Episode 114

This week on The Layover Live, Jason is joined by Director of Digital Strategy, Aaron Nissen, to discuss the vast amounts of data that are being published right now and how DMOs can use this data to p...

16 Apr 202021min

How Experience Columbus Pivoted Their Focus | The Layover Live Episode 113

How Experience Columbus Pivoted Their Focus | The Layover Live Episode 113

This week on The Layover Live Jason is joined by a very special guest, Joe Vargo from Experience Columbus! Joe is the Director of Interactive Marketing at Experience Columbus where he oversees all dig...

9 Apr 202022min

Creativity During a Crisis | The Layover Live Episode 112

Creativity During a Crisis | The Layover Live Episode 112

On this episode of The Layover Live, Jason is once again joined (remotely) by Katie Cook. Katie and Jason discuss an article from Skift around DMOs who are doing some amazingly creative work during th...

2 Apr 20208min

Marketing In Times of Uncertainty | The Layover Live Episode 111

Marketing In Times of Uncertainty | The Layover Live Episode 111

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined (remotely) by our Digital Marketing Strategist, Katie Cook! Katie and Jason discuss an article from PhocusWire around the ...

26 Mars 202013min

7 Instagram Growth Hacks | The Layover Live Episode 110

7 Instagram Growth Hacks | The Layover Live Episode 110

This week on The Layover we're talking about hacking, but not the kind you're thinking of. Shanda Maloney stops by to talk growth hacks for Instagram! Jason and Shanda discuss a recent article from Co...

12 Mars 20205min

Chatbots and Landing Pages | The Layover Live Episode 109

Chatbots and Landing Pages | The Layover Live Episode 109

This week on The Layover Live Jason is joined by Michele Barnes for a chat to talk about...chat. Jason and Michele discuss a recent article from I Am Pop about how marketers can use live chat and chat...

5 Mars 20206min

Making Marketing Funnels | The Layover Live Episode 108

Making Marketing Funnels | The Layover Live Episode 108

This week on The Layover Live we're talking funnels and not the kind that you would get at the county fair. This week, Jason is joined by Lela Scott MacNeil to talk marketing funnels! Jason and Lela d...

27 Feb 20207min

Does Word Count Affect SEO? | The Layover Live Episode 107

Does Word Count Affect SEO? | The Layover Live Episode 107

This week on The Layover Live, Jason is joined by Paul McLeod to answer a common question; does word count affect a website's organic search ranking? Paul and Jason discuss an article from Search Engi...

20 Feb 20205min

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