The Marketing Automation Moment Podcast

Surveys can provide great insight into marketing impact, but as Mike and Hannah reflect on recent survey findings, correlation does not always mean causation. They also discuss the importance of ensur...

13 Juni 202314min

Find out the role dynamic content plays in B2B marketing, how to build strategy into marketing automation programs and the benefits and limitations of using polls to collect data. Mike and Hannah also...

4 Maj 202316min

How are marketing automation platforms using AI? Mike and Hannah address how artificial intelligence will shape the future of marketing automation platforms, and the limitations the systems face with ...

1 Mars 202318min

Mike and Hannah share how to deal with a Martech stack that’s getting too complex, and the questions marketers need to be asking in demos. They also explore why personas can be such a valuable element...

20 Jan 202320min

What does the marketing landscape look like in 2023? Mike and Hannah discuss the trends marketers will see in the new year, from omnichannel campaigns to personalisation and experimentation. They also...

21 Dec 202223min

In the latest episode, Mike and Hannah discuss the latest thinking around artificial intelligence, and how chatbots are improving customer experience.  They also explore what Oracle's new 'fusion mark...

14 Dec 202221min

Mike and Hannah share their thoughts about why third-party form vendors are so successful. Mike shares his views of whether marketers should use software review sites like G2 to determine which market...

9 Nov 202216min

In the first episode of the Marketing Automation Moment podcast, we explore the latest updates from the marketing automation world. Mike and Hannah discuss the latest updates from HubSpot’s 2022 Inbou...

9 Nov 202214min