The Marketing Week Podcast

The Marketing Week Podcast

Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing.

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Avsnitt(172)

Marketing and Machines: Media planning

Marketing and Machines: Media planning

Episode 2: We explore how artificial intelligence can help brands buy digital media more effectively - including the importance of allowing the 'learning phase' to be completed, and how to prepare for...

16 Juli 202037min

This Much I Learned - Emma Harris on how to access career confidence

This Much I Learned - Emma Harris on how to access career confidence

In the fifth episode of Marketing Week’s This Much I Learned podcast series, Emma Harris talks about the disruption in her career and how others could learn from what she has learned to access confide...

9 Juli 202027min

This Much I Learned - Mieke Evans and Michael Stephens on mental health amid Covid-19

This Much I Learned - Mieke Evans and Michael Stephens on mental health amid Covid-19

In the fourth episode of Marketing Week’s This Much I Learned podcast series, former London Sport marketing director Mieke Evans and former head of creative and design at Virgin Atlantic, Michael Step...

29 Juni 202032min

This Much I Learned - Direct Line's Mark Evans talks redundancy

This Much I Learned - Direct Line's Mark Evans talks redundancy

In the third episode of This Much I Learned, Direct Line's managing director of marketing and digital, Mark Evans, offers some thought and advice from his experience of being made redundant four times...

24 Juni 202017min

Inside B2B: What comes after Covid?

Inside B2B: What comes after Covid?

Marketing Week looks beyond the pandemic to ask what's coming next for B2B marketers in the short, medium and long term. Host Russell Parsons is joined by Capita CMO Antonia Wade, Lenovo UK marketing ...

21 Juni 202038min

This Much I Learned - Alex Dimiziani

This Much I Learned - Alex Dimiziani

Alex Dimiziani is former global marketing director at Airbnb and global creative director at Coca-Cola. Here in the second episode of Marketing Week's This much I learned podcast series, she discusses...

16 Juni 202016min

Marketing and Machines: Strategy and tactics

Marketing and Machines: Strategy and tactics

Episode 1: An in-depth look at how artificial intelligence and machine learning are currently influencing the ways brands segment, target and communicate with consumers - and the dangers of using them...

15 Juni 202036min

This Much I Learned - Sarah Ellis

This Much I Learned - Sarah Ellis

Sarah Ellis left a 15-year career in marketing at the start of this year to run her career consultancy Amazing If full time. Here, she speaks about that decision and offers some advice for others that...

8 Juni 202019min

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