The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Do you know what makes your campaign more likely to spend more? When should you consider increasing your budget? Do you know what makes a campaign infinitely more expensive? Let's talk about budget in...

6 Jan 202534min

Need to breathe new life in your Google Ads marketing strategy? Try one or all of these unique tricks to drive new traffic to your business. Try Opteo for free for 28 days - https://opteo.com/psp Ch...

30 Dec 202422min

Don't make these same mistakes! This week we take a look at three examples of accounts that made big mistakes and wasted thousands of dollars in Google Ads. As the year comes to an end use these examp...

16 Dec 202431min

Answering questions from listeners about Google Ads. Topics include solving an issue with conversion tracking, performance max questions, how to manage search terms effectively, Google Ads policy issu...

9 Dec 202442min

HVAC campaigns in Google Ads are very difficult high spending accounts to manage. In today's episode Chris Schaeffer is talking about how you can get better results from these difficult search campaig...

25 Nov 202431min

Is Google Ads confusing? Well today we are talking about 7 things that have never changed and will never change in Google Ads. These truths will always be important because they form the foundation of...

18 Nov 202437min

Let's talk about two major categories and how they are different. Today's entire podcast is focused on a case study between business to business lead generation and business to consumer lead generatio...

11 Nov 202437min

Following these simple steps you can get your ad to rank first on Google. It is easy to make a mistake in the very complex Google Ads system and waste a lot of money trying to accomplish a high rankin...

4 Nov 202439min