The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com

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Avsnitt(434)

My 3 Favorite Google Ads POWER TOOLS (Episode 493)

My 3 Favorite Google Ads POWER TOOLS (Episode 493)

Want to get things done faster in Google Ads? Check out these three power tools that can help you become more effective in Google Ads. Also, MERRY CHRISTMAS! I'll be back in 2026 with more Google Ads ...

22 Dec 202525min

5 Things You Need to Know About a CLICK in Google Ads (Episode 492)

5 Things You Need to Know About a CLICK in Google Ads (Episode 492)

What is a click in Google Ads? Today we talk about what you need to know about how Google defines a click in paid search. Five important facts you need to know about a click on google ads search campa...

15 Dec 202526min

Let's Audit an Account with 29.6% Optimization Score (Episode 491)

Let's Audit an Account with 29.6% Optimization Score (Episode 491)

This week we audit an account with a 29% optimization score in Google Ads. Does a low optimization score mean the account is failing? What do all of these recommendations in Google Ads really mean? Le...

8 Dec 202531min

How to Build a Successful Search Campaign + Easy to Follow Instructions (Episode 490)

How to Build a Successful Search Campaign + Easy to Follow Instructions (Episode 490)

Have you tried and failed at Google Ads? This week Chris Schaeffer discusses a simple way to ensure you are getting the right traffic from your Google Ads campaigns. Using this simple bidding method a...

1 Dec 202532min

Answering PPC Questions from Subscribers (Episode 489)

Answering PPC Questions from Subscribers (Episode 489)

Chris answers 5 burning questions about Google Ads from listeners this week. We discuss how to deal with a campaign that has crashed and burned, manual bidding, finding traffic when it appears to not ...

24 Nov 202534min

PPC Basics - How to Pick The Best Keywords (Episode 488)

PPC Basics - How to Pick The Best Keywords (Episode 488)

This is the best way to pick the right keywords to use in your Google Ads campaign. Chris Schaeffer discusses an effective method that will ensure anyone can get the best qualified traffic for their b...

17 Nov 202532min

PPC Basics - Building Your First Campaign (Episode 487)

PPC Basics - Building Your First Campaign (Episode 487)

This week Chris Schaeffer gives simple steps for building a Google Ads campaign that will deliver reliable traffic with minimal effort. This method is great for those that are trying Google Ads for th...

10 Nov 202532min

Should You Try Microsoft Ads? (Episode 486)

Should You Try Microsoft Ads? (Episode 486)

This week Chris Schaeffer answers a question about how to structure your Google Ads campaigns. And Joey Bidner jumps in to discuss the role of Microsoft Ads for advertisers looking to diversify their ...

3 Nov 202528min

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