The PR Breakdown with Molly McPherson

The PR Breakdown with Molly McPherson

Every mess has a move behind it. Crisis communication expert Molly McPherson takes apart the viral scandals, celebrity meltdowns, and corporate disasters dominating the headlines, showing you exactly where they went wrong so you never do. She's the historian of the moves, and once you can name the play, you can see it coming.

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Avsnitt(386)

78: The Do’s and Don’ts of Video Conferencing

78: The Do’s and Don’ts of Video Conferencing

With over 200 million people now using Zoom to connect (btw, that’s up from 10 million users from just a couple of months ago), this signals a major shift in the acceptability of using tech to communi...

21 Apr 202043min

[Bonus] Connecting and Branding in a Time of Crisis with Kathleen Lucente

[Bonus] Connecting and Branding in a Time of Crisis with Kathleen Lucente

Yes, Virginia, you can still brand your company during a crisis. On this special BONUS episode of the podcast, learning how to market, brand and skirt a crisis in the time of the Coronavirus. As th...

17 Apr 202031min

77: How to Navigate Through a Crisis: Leadership for a turbulent time with special guest Rear Admiral (ret.) Timothy Sullivan

77: How to Navigate Through a Crisis: Leadership for a turbulent time with special guest Rear Admiral (ret.) Timothy Sullivan

In a time of crisis, most of us look to our leaders for both guidance and inspiration. In the turbulence of the current COVID-19 crisis, it helps to tap into the minds of former leaders. With over 36...

14 Apr 202036min

[Bonus] How CEOs Can Lead the Way Through a Crisis with Julia Angelen Joy

[Bonus] How CEOs Can Lead the Way Through a Crisis with Julia Angelen Joy

Molly McPherson, the creator of the COVID-19 Communication Response Kit, speaks with public relations expert Julia Angelen Joy from Z Group PR, about the best leadership values for CEOs to possess dur...

9 Apr 202035min

76: Torpedoing the Commander of the USS Roosevelt: Between the Devil and the Deep Blue Sea

76: Torpedoing the Commander of the USS Roosevelt: Between the Devil and the Deep Blue Sea

If someone is between the devil and the deep blue sea, they are in a difficult situation where they have to choose between two equally unpleasant courses of action. Capt. Crozier made a decision, and...

7 Apr 202012min

75: How to Write a Memorable Quote

75: How to Write a Memorable Quote

You know a memorable quote when you hear it. You see it published repeatedly or going viral on social media, you have a quote for the ages. We are weeks into a global pandemic and there are multiple ...

31 Mars 202021min

[Bonus] The Cooperative Way of Operating During a Pandemic with Adam Schwartz

[Bonus] The Cooperative Way of Operating During a Pandemic with Adam Schwartz

Adam Schwartz, the founder of The Cooperative Way, speaks with Molly McPherson, creator of the COVID-19 Response Kit about the best practices for cooperatives to follow during the first stages of the ...

31 Mars 202023min

74: How to Lead In a Time of the Coronavirus: Seven Ways to Inspire Confidence

74: How to Lead In a Time of the Coronavirus: Seven Ways to Inspire Confidence

You can’t make it very far in March 2020 without seeing some kind of news article or social media post regarding COVID-19. This also makes it very easy to identify the leaders who get it, and the ones...

24 Mars 202026min

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