The PR Breakdown with Molly McPherson

The PR Breakdown with Molly McPherson

Every mess has a move behind it. Crisis communication expert Molly McPherson takes apart the viral scandals, celebrity meltdowns, and corporate disasters dominating the headlines, showing you exactly where they went wrong so you never do. She's the historian of the moves, and once you can name the play, you can see it coming.

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Avsnitt(393)

Get Found on LinkedIn--Without Getting Found Out at Work

Get Found on LinkedIn--Without Getting Found Out at Work

LinkedIn is the online version of walking into a conference or big networking event, according to this week's guest on the Confident Communications Podcast. Kristal Hicks is the founder of JOBTALK, wh...

18 Juni 201950min

32: How to Be a Modern-Age Leader

32: How to Be a Modern-Age Leader

Leaders must continue to work to be more relevant in modern times. As technology changes, it can become more and more difficult to stay in the know. But if you’re off the grid and not online--or strug...

11 Juni 201921min

31: A Crisis Case Study: Tony Robbins Responds to a Media Attack

31: A Crisis Case Study: Tony Robbins Responds to a Media Attack

It’s happened again. A high-profile man accused of inappropriate conduct. Even those with a PR staff to help them out don’t always respond appropriately when their reputation is being attacked. That’s...

4 Juni 201944min

30: How to Nail Your Next Media Interview with Brad Phillips

30: How to Nail Your Next Media Interview with Brad Phillips

The thought of a call from the media, or (yikes!) a request for an interview is the stuff of nightmares for many business owners and executives. But it’s also par for the course if you want to stay ah...

28 Maj 20191h 2min

How to Speak to Waitstaff

How to Speak to Waitstaff

How do you ask for your check at a restaurant? Are you a “Check, please!” person or someone who waits to make eye contact with their server then air-signs to let the server know what you want? Do you ...

21 Maj 201919min

10 Moves to Protect your Online Reputation

10 Moves to Protect your Online Reputation

Back in the day, you relied on personal relationships when deciding whether to do business with someone. While that’s still the case in a lot of circles, an even more popular method is through our goo...

14 Maj 201920min

Yelp! I Got a Bad Review! (Now What?)

Yelp! I Got a Bad Review! (Now What?)

As many as 90% of people check out reviews on social media and business or industry websites before buying. That means your reviews matter. But what matters even more nowadays is how you respond to re...

7 Maj 201931min

26: How To Be a Great Spokesperson: With special guest, former CNN and ABC News Anchor & Correspondent Jeanne Meserve

26: How To Be a Great Spokesperson: With special guest, former CNN and ABC News Anchor & Correspondent Jeanne Meserve

I spent a good part of my career working with the media in my role as a public affairs officer for the Federal Emergency Management Agency (FEMA) and my time as the head of communications for the crui...

30 Apr 201958min

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