Episode 6 Gemma Greaves, Nurture & Partners: The Problem with B2B Networking (and why we need to reframe it)
In this episode of The Problem with B2B Marketing, Kevin Sutherland is joined by Gemma Greaves, co-founder of Nurture & Partners, to tackle an issue many find uncomfortable: networking. Gemma shares h...
17 Dec 202452min
Episode 5 Mat Morrison, Digital Whiskey: Breaking B2B Marketing Orthodoxy
Mat Morrison, co-founder of Digital Whiskey, media agency for the professional services sector, joins us to discuss the challenges of breaking free from entrenched B2B marketing orthodoxies. In this e...
14 Nov 202453min
Episode 4 Emma Clarke, CUSP: The Problem with B2B Communities
Emma Clarke, founder of community-building consultancy CUSP, explores the challenges of building effective B2B communities. Drawing on her experience working with brands like Soho House, Soho Works an...
17 Okt 202442min
Episode 3 Nick Andrews, Knight Frank: The problem with the B2B Blandemic
Nick Andrews, Partner and Head of Commercial Marketing at Knight Frank, delves into what he calls the "B2B Blandemic"—a term borrowed from designer Thomas Heatherwick to describe the wave of uninspire...
26 Sep 202439min
Episode 2 Lucy Ferguson, DeepL AI: The Problem with Thought Leadership
Lucy Ferguson, Content and AI Marketer, and former Head of B2B Content at Google, discusses the problem with Thought Leadership. Focusing on the common mistakes she has seen over the course of her car...
10 Sep 202446min
Episode 1 Matthew Gale, Deloitte: The Problem with B2B Podcasts
Welcome to the very first episode of The Problem with B2B Marketing! We talked to Matthew Gale, Director of Brand & Creative Content at Deloitte and architect of The Green Room, one of the most succes...
25 Juli 202452min
