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In this episode, we speak with Stijn Smet, Head of Customer Success at Whale, the AI-powered software for documenting processes and training employees. It helps companies systemize and scale by aligni...
6 Aug 202456min

149. Bas Willems, VP Corporate & Product Marketing, DataSnipper - The Role of Product Marketing in Early-Stage Growth!
In this episode, we speak with Bas Willems, VP of Corporate and Product Marketing, DataSnipper, the Intelligent Automation Platform within Excel that accelerates the speed and quality of your audit an...
30 Juli 202457min

148. Joliene van Grieken, Founding Partner, The Growth Syndicate - How to Create Demand!
In this episode, we speak with Joliene van Grieken, Founding Partner, The Growth Syndicate, a collective of experienced growth leaders focused on helping B2B software companies develop their in-house ...
3 Juli 202445min

147. Erwin van der Vlist, Founder, Speakap - Founder-Led Expansion: The Game-Changer for Successful U.S. Market Entry!
In this episode, we speak with Erwin van der Vlist, Founder of Speakap, the employee experience platform that improves communication, facilitates better onboarding and learning experiences, and helps ...
25 Juni 202454min

146. Lise Tangen Hansen, Managing Director, Annalect Norway - How to get SaaS customers to accept price increases - 6-step formula!
In this episode, we speak with Lise Tangen Hansen, Managing Director, Annalect Norway, the marketing prediction and consumer insight company helping clients boost campaign ROAS using cutting-edge AI p...
19 Juni 202459min

145. Krzysztof Szyszkiewicz, Partner, Valueships - The importance of pricing and how it affects your profitability
In this episode, we speak with Krzysztof Szyszkiewicz, Partner at Valueships, the pricing consultancy firm that helps companies become more profitable by optimizing their strategy, pricing, value unde...
11 Juni 20241h 7min

144. Vladan Soldat, Founding Partner, Nobel Recruitment - How to attract your first VP of Sales in an early stage SaaS!
In this episode, we speak with Vladan Soldat, Founding Partner, Nobel Recruitment, the SaaS Sales Recruitment Agency that helps connect commercial talent with fast-growing SaaS companies in Europe. We...
5 Juni 202445min

143. Sofia Alexus, CEO, Kundo - what can we learn from B2C when positioning and branding our B2B SaaS?
In this episode, we speak with Sofia Alexus, CEO, Kundo, the customer service platform that helps you simplify customer service with consolidated ticket management, AI tools, and self-service solution...
28 Maj 202448min



















