The Smart Passive Income Online Business and Blogging Podcast

#793 Too many people focus on hacking algorithms and miss the most important element of growing their audience. More than anything, we need to work toward building trust! Tune in because this absolute masterclass with Rory Vaden will be an episode that we refer listeners to whenever we discuss branding from now on! Rory has not only helped me find clarity around my mission, but he has also been instrumental in the careers of people such as Lewis Howes, Ed Mylett, and Amy Porterfield. This session will help you find your uniqueness and teach you how to leverage it in the service of others. You'll get the shortcut to automating trust online and turning your customers into your best marketing asset. Rory shares everything from uncovering the one thing you should focus on to the specific types of content you should post for maximum growth. Don't miss this game-changing conversation! Show notes and more at SmartPassiveIncome.com/session793.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

12 Juni 202450min

#792 Your content can sometimes connect with people and drive action. Other times, it can fall flat and never stand out. Have you ever wondered why? For one, storytelling is an essential part of successful marketing. That said, we don't often discuss the other important ingredient in the secret sauce. In this episode, I share how you can leverage data to support your stories and add an extra element of believability to your message. Numbers don't lie, so join me to learn how to collect and present relevant figures to your audience. So where do you find data to support your content? We'll look at everything from uncovering relevant scientific research to the AI tools that can help you get information fast. I'll also discuss my popular income reports and why I've stopped sharing those numbers. Listen in because injecting data into your marketing is an easy strategy you can implement for big results! Show notes and more at SmartPassiveIncome.com/session792.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

7 Juni 202414min

#791 How do you generate more revenue per client? How do you make more sales with email marketing? Also, how do you grow your email list and engage your subscribers? Today's episode answers these questions to help you make more money without being salesy or spammy. Joining me for this chat is John Ainsworth of DataDrivenMarketing.co, PimpYourFunnel.com, and The Art of Selling Online Courses podcast. We discuss order bumps and upselling to enhance the effectiveness of your products, John's eleven-step framework for email promotions, using AI to write copy that converts, shifting your mindset around selling, overcoming the most common customer objections, and more. This incredible session looks at the top ways to increase your profit with online courses in 2024. John's expertise is also relevant for anyone running an online business and leveraging funnels to connect with potential clients! Show notes and more at SmartPassiveIncome.com/session791.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

5 Juni 202447min

#790 Putting ourselves out there online can be scary for many of us. This is especially true when we first start creating videos. But here's the thing. Your personality might be the unique selling proposition that takes your brand to the next level. So, how do you begin to share more of who you are to stand out in your space? Find out in today's session with Sarah Dawn, a knit and crochet designer and an incredible member of our SPI Pro community! Listen in on this coaching call to hear me help Sarah uncover new ways to monetize her skills and grow her business. We explore workshops, niche relationship building, YouTube, time management, and more. Sarah's personality shines throughout this interview, so you'll understand why I always stress the importance of putting yourself out there. This has always been the key to audience building but is becoming even more essential in the Age of AI. Enjoy! Show notes and more at SmartPassiveIncome.com/session790.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

31 Maj 202431min

#789 Selling your business can be a once-in-a-lifetime moment that creates generational wealth for you and your family. But how do you build a brand that attracts potential buyers? If you're inexperienced, how do you avoid being taken advantage of and leaving money on the table? To help us level the playing field, I'm interviewing Nick Bradley from High Value Exit and the Scale Up podcast. Nick has spent a decade in private equity and has been involved in over one hundred acquisitions. His expertise will help us build our businesses to sell and avoid falling easy prey to sophisticated buyers. So, what are the fifteen areas to focus on to increase your chances of creating a big exit? What are the minimum requirements your business should meet before you can consider selling? Also, how are you going to handle receiving a life-changing payout? We explore these questions in today's session! Show notes and more at SmartPassiveIncome.com/session789.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29 Maj 202451min

#788 There's nothing wrong with building an empire around your brand. But why aren't more entrepreneurs with complementary skills teaming up to create ecosystems? What if this was a better way to serve our audiences? Let's explore that with our newest SPI Pro Expert in Residence, Pamela Slim! Like all of our EIRs, Pam is here to serve our community members with next-level knowledge and support. She has a serious track record, having spent three decades helping entrepreneurs scale their businesses and IP! Today's chat covers everything from creating a certification program around your workflow to advice for young people considering college. Join us to tap into Pam's expertise in networking, marketing, and leveraging social platforms. You'll also learn about the top skills to build up and focus on in the Age of AI. If you're a parent, these golden nuggets will also help your kids achieve their dreams. Enjoy! Show notes and more at SmartPassiveIncome.com/session788.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Maj 202442min

#787 Some of my favorite success stories are ones where someone achieves their dream, only to realize their true passion lies elsewhere. Not settling, these people often redirect their skills into something greater. And that's exactly what today's guest is doing! Hala Taha, host of Young and Profiting and CEO of YAP Media, is applying everything her successes and failures have taught her to bring people together. She now runs one of the top podcast networks and leverages her knowledge and platform to generate millions of dollars. So, how do you attract volunteers and superfans to help grow your brand? What are the things sponsors look for, and how do your podcast art and reviews affect the offers you get? What are the minimum requirements to join a network, and how do you avoid signing a bad deal? These are just a few of the questions we explore today. Listen in! Show notes and more at SmartPassiveIncome.com/session787.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Maj 202436min

#786 The top lesson becoming a parent teaches us about our careers is that time is our most important resource. That's because every moment spent on things we're not passionate about is time away from our kids! So how do you do more of the work you care about? Amy Nelson of The Riveter and the What's Her Story podcast, is joining me today for an inspiring chat about following your calling and helping others do the same. Listen in because Amy is our newest Expert in Residence within SPI Pro. The EIR program connects our community members with support from entrepreneurs with serious track records. Check out today's interview for more! In this episode, we discuss everything from pivoting a coworking business in the pandemic to being a parent entrepreneur. Amy also shares her insights into networking and building a community of like-minded people, the importance of storytelling, and supporting women in their careers! Show notes and more at SmartPassiveIncome.com/session786.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

17 Maj 202440min