The WARC Podcast
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

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Avsnitt(475)

Cannes Day 4: Not all reach is created equal

Cannes Day 4: Not all reach is created equal

Mind-blowing new research on reach promises to reshape media investment. We also discuss Love Bonito's brand growth story and keys to multimarket success.Guests: Felipe Thomaz, Associate Professor of ...

19 Juni 202543min

Cannes Day 3: 'Creativity's not the wrapper, it's the f--king present'

Cannes Day 3: 'Creativity's not the wrapper, it's the f--king present'

It's time to shake up how we think about creativity. Experts guests including System1, Heineken, Rob Campbell, Paula Bloodworth and Kantar drop by the pod with their perspectives on where creativity i...

18 Juni 202539min

Cannes Day 2: Brand-building is so back

Cannes Day 2: Brand-building is so back

Brand building in a complex media landscape is the talk of the Croisette. Festival speakers including McDonalds, Spotify, Dr Grace Kite, the IPA, and Tracksuit join us to share about how to get it rig...

17 Juni 202539min

Cannes Day 1: Creative ways to stop burning money

Cannes Day 1: Creative ways to stop burning money

We're in Cannes! Expert speakers drop in to discuss unshittifying CX, the 'eye-watering' financial impact of dull media and how to unearth more insightful trends. Guests: Yael Cesarkas, Executive Stra...

16 Juni 202536min

The big stories to watch at Cannes Lions

The big stories to watch at Cannes Lions

Building influence in the C-suite, the creator takeover and 'unshittifying' CX... it's all happening at Cannes Lions 2025. WARC's David Tiltman and Anna Hamill discuss the big stories to watch at Cann...

12 Juni 202529min

Trends in entertainment and leisure marketers need to know

Trends in entertainment and leisure marketers need to know

Kidults, social fitness and the rise of conservative video... WARC's Adi Kishore and Stephanie Siew dig into entertainment and leisure trends marketers need to know. For 40 years, WARC has been provi...

10 Juni 202516min

Why strategy needs to be more feral

Why strategy needs to be more feral

Brand strategy has been 'enshittified', argues Richard Huntington, CSO of Saatchi and Saatchi, in his new book Feral Strategy. He speaks to WARC's Lena Roland about why marketers need to throw off the...

5 Juni 202542min

Sir Martin Sorrell is still bullish on advertising's future

Sir Martin Sorrell is still bullish on advertising's future

S4 Capital's Sir Martin Sorrell joins the pod to talk industry upheaval, AI, and how Asia is setting the pace for advertising's next era with WARC's Rica Facundo.WARC's report,The Pace Principle, is a...

3 Juni 202536min

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