Brilliant marketing or dark art?
Where do you draw the line between persuasion and manipulation? WARC's Rica Facundo talks to Dan Monheit, CEO at Hardhat, and Sarla Fernando, member of the ADMA Regulatory and Advocacy Working Group. ...
14 Jan 202540min
Marketer's toolkit 2025: Capitalising on the economic reset
Today we'll be deep diving into one of five of the big themes in the Marketer’s Toolkit 2025 for marketers in the US. Discussing the theme of capitalising on the economic reset with Joanna Seddon, man...
9 Jan 202541min
Marketer's Toolkit 2025: The Age of Atomisation
Today we'll be deep diving into one of five of the big themes in the Marketer’s Toolkit 2025 for marketers in the EMEA region. Discussing the theme of the age of atomisation are Mark Anderson, custome...
8 Jan 202531min
Marketer's Toolkit 2025: Closing the customer experience gap
Today we'll be deep diving into one of five of the big themes in the Marketer’s Toolkit 2025 for marketers in the APAC region. Discussing the theme of closing the brand experience gap are Nithi Kumar,...
7 Jan 202533min
Most Contagious Live: building creative effectiveness at Heineken and 2025 trends
WARC's Anna Hamill talks to Friederike Offermanns (Heineken) about how they are building a culture of creative effectiveness at Heineken and Tom Standage (The Economist) about 2025 macro trends. Conta...
19 Dec 202439min
Unpacking Customer Promises in B2B
WARC's Paul Stringer talks to Mimi Turner, Head of Marketplace Innovation at LinkedIn, Harjot Singh, Global Chief Strategy Officer at McCann & McCann Worldgroup, and James Hankins, Global VP Marketing...
17 Dec 202440min
Most Contagious Live: rethinking creative bravery, DEI and Gen Z trends
WARC's Anna Hamill talks to Ali Hanan (Creative Equals) about the DEI backlash and Kian Bakhtiari (The People) about Gen Z trends. Contagious's Alex Jenkins joins to discuss AI and whether we need to ...
12 Dec 202431min
How brands can leverage a new era of luxury in Asia
WARC's Rica Facundo talks to Prof Sonja Prokopec, Associate Dean for Essec Asia-Pacific at ESSEC Business School, and Zoe Chen, Strategy Director at VIRTUE Worldwide. Discussing the changing codes of ...
10 Dec 202440min
