Trends in the creator economy with We Are Social
WARC's Anna Hamill discusses We Are Social's recent report identifying trends for a new era of creator marketing with Paul Greenwood, Global Head of Research and Insights at We Are Social.Stay up-to-d...
3 Dec 202427min
CMO Conversations: Inside luxury travel with Marriott International
As part of WARC Marketer's Toolkit, George Hammer - Global Head of Luxury Marketing at Marriott International - speaks to WARC's Anna Hamill about what 2025 hold for luxury travel, his pro-tips for in...
26 Nov 202433min
Transforming business through creative leadership with Jane Wakely
Creative Business Transformation involves the weight of the whole business, but it often starts with an individual who leads. For Jane Wakely, Chief Marketing Officer at PepsiCo, turning ideas into me...
21 Nov 202446min
CMO Conversations: How Klarna became a fintech super brand
As part of WARC Marketer's Toolkit, David Sandstrom - Chief Marketing Officer at payments giant Klarna - spoke to WARC's Anna Hamill about the role marketing has played in the company's growth story, ...
19 Nov 202437min
3 in 15: The Marketer's Toolkit 2025
WARC's David tiltman and Aditya Kisore talk about the key takaways from this year's Marketer's Toolkit report. Discussing capitalising on the economic reset, why customer service is at an all time low...
14 Nov 202422min
Strategy therapy: Tackling the identity crisis
WARC's Rica Facundo talks to Sweathead's Mark Pollard, Gigil's Nanais Hernandez and Oddefy's Leandro De Los Santos about the existential crisis facing strategists about the role and value of strategy ...
12 Nov 202442min
3 in 15: Health of the UK ad economy
WARC's Alex Brownsell and James Mcdonald talk about the key takeaways from the latest Advertising Association/WARC Expenditure Report. Discussing why UK adspend is growing, which categories are doing ...
7 Nov 202421min
How Ad Net Zero is shaping the ad industry’s response to climate change
WARC's Ann Marie Kerwin talks to Ad Net Zero's US director John Osborn, and lead climate science and policy advisor Bill Wescott. Discussing the creative and scientific perspectives in coming up with ...
5 Nov 202437min
