Looking at the power of aggregate attention
WARC’s Cathy Taylor talks with Havas’ Jon Waite and Lumen’s Mike Follett about new attention research that details the power of aggregate attention in delivering results. The research, which concent...
3 Okt 202441min
3 in 15: The future of strategy 2024
WARC's David Tiltman speaks to Lena Roland about the recently released future of strategy report. Discussing how strategists feel about how their discipline is recognised, fixes to these challenges, a...
1 Okt 202422min
Generative AI: hype versus reality
WARC's Anna Hamill speaks to AI experts Dr Kimberley Hardcastle and The&Partnership's Oliver Feldwick about about what's working in generative artificial intelligence and whether the current hype matc...
26 Sep 202441min
Insights from the WARC Awards - Finding new routes to drive growth
The third episode in a special three-part series that looks at the winners of the WARC Awards, highlighting work that worked and asking what you can learn from it, particularly from a creative effecti...
24 Sep 202424min
Research: The Power of Emotions
WARC’s Amy Rodgers talks to DAIVID’s founder and CEO Ian Forrester about the power of emotion in advertising. Discussing which emotions over index in the strongest commercial campaigns.Stay up-to-date...
19 Sep 202424min
Insights from the WARC Awards - Local insights boost brand
The second episode in a special three-part series that looks at the winners of the WARC Awards, highlighting work that worked and asking what you can learn from it, particularly from a creative effect...
17 Sep 202422min
Consumer trends: New shopping habits and the power of live events
The third episode in a three-part series exploring the most important trends influencing global consumers. WARC's Catherine Driscoll talks to Chris Beer, senior data journalist at GWI, and Ananda Roy,...
12 Sep 202442min
Insights from the WARC Awards - bold moves in media
The first episode in a special three-part series that looks at the winners of the WARC Awards, highlighting work that worked and asking what you can learn from it, particularly from a creative effecti...
10 Sep 202423min
