3 in 15: Healthcare category insights
WARC's Alex Brownsell and Gregory Grudzinski unpack three key takeaways from the latest category insights report on the healthcare category. Discussing healthcare’s current outlook, how brands are res...
16 Jan 202420min
Marketer's toolkit 2024: Preparing for polarization and Masculinity in crisis in the US
Today we’re unpacking the two most important themes from the 2024 Marketer’s Toolkit for marketers in the US. As the US heads into what promises to be a contentious election year that will continue t...
11 Jan 202444min
Marketer's toolkit 2024: Building brands through sports sponsorship and a sustainability strategy in EMEA
Today we’re unpacking the two most important themes from the 2024 Marketer’s Toolkit for marketers in the EMEA region. WARC’s EMEA Commissioning Editor, Catherine Driscoll talks to Hugo Hensley, Head...
10 Jan 202443min
Marketer's toolkit 2024: How investing in local communities and AI will shape marketing strategy in Asia
Today we’re unpacking the two most important themes from the 2024 Marketer’s Toolkit for marketers in the APAC region. WARC’s Asia Editor, Rica Facundo talks to Trezelene Chan, head of sustainability...
9 Jan 202442min
dentsu's media trends 2024
This week WARC's Alex Brownsell talks to dentsu’s Dan Calladine, head of media futures, about media trends in 2024. Discussing generative, monetization and a growing uniformity across platforms, and t...
4 Jan 202439min
Why sonic branding is a marketer’s untapped distinctive asset for effectiveness
WARC's APAC editor Rica Facundo speaks to MassiveMusic’s Ralph van Dijk, director of music and brands APAC, and Aifric Lennon, director of research strategy. Discussing new formats and tactics for son...
21 Dec 202336min
A Deep Dive into the ANA's New Programmatic Report
WARC’s Cathy Taylor talks to Bill Duggan, group EVP at the ANA and Tom Triscari, programmatic economist at Lemonade Projects. Discussing the latest ANA Programmatic Report and providing recommendation...
19 Dec 202337min
The year in digital commerce
Today we’re summarising the biggest talking points from this year in digital commerce and retail media. WARC's David Tiltman and Gregory Grudzinski discuss the explosive growth of retail media, the im...
14 Dec 202337min
