The WARC Podcast

David Tiltman, WARC's SVP Content, is joined by Alex Brownsell, Head of Content for WARC Media, to discuss the launch of a new report on The Future of Media. Part of The Marketer's Toolkit 2023 series...

5 Jan 202316min

This week we’re looking at some of the wisdom of one of the greatest writers about advertising there is – Jeremy Bullmore. Here to guide us to his best thinking we have Alex Steer, chief data officer,...

15 Dec 202243min

Explores the latest WARC Spotlight on the exponential growth of retail media networks (RMNs) – covering current channel fragmentation, the need for industry-wide universal KPIs and how RMNs can be uti...

8 Dec 202217min

This week US Commissioning Editor Cathy Taylor discusses marketing's role in building sustainability behaviors with executives at two B Corps: Pip Cross, Sustainability Lead at Barkley, and Mikey Sado...

1 Dec 202228min

This week WARC talks 2023 media trends with dentsu’s Dan Calladine Head of Media Futures, and author of dentsu’s ‘Change and Opportunity’ media trends report. Stay up-to-date with the latest marketing...

24 Nov 202235min

This week we’re joined by Aditya Kishore WARC’s insight director who oversaw the creation of The Marketer’s Toolkit 2023. Discussing themes from the report, including marketing in a cost-of-living cri...

17 Nov 202221min

This week we're joined by Mirela Dufrayer, marketing leader, Latin America at WGSN who contributed to the recent Spotlight on how Brazil's consumers are responding to volatile times. Discussing World ...

10 Nov 202220min

This week WARC talks brand purpose with David Aaker, vice chairman at Prophet. Discussing the role of purpose in the marketing industry and how marketers can use purpose to help solve societal problem...

3 Nov 202233min