The WARC Podcast

This week WARC talks movable middle with Joel Rubinson, president of Rubinson Partners, and Greg Stuart, CEO of MMA Global. It’s a new way to target consumers but could it replace reach as the basis o...

17 Juni 202139min

This week we’re joined by WARC’s Anna Hamill, senior editor for brands and editor of the recent WARC Guide to Customer Retention. Anna discusses the debate about acquisition and retention, how e-comme...

3 Juni 202112min

This week WARC talks attention with Karen Nelson-Field, CEO and founder of Amplified Intelligence, Mike Follett, managing director at Lumen Research, and Ian Edwards, head of connection planning at Fa...

20 Maj 202134min

This week we’re joined by WARC’s Lena Roland, managing editor of WARC.com and editor of the recent WARC Guide to rethinking B2B. Lena discusses the similarities in B2B and B2C marketing best practice,...

6 Maj 202113min

This week WARC talks digital rent and digital availability with Grace Kite, founder of Gracious Economics, and Gemma Spence, chief commerce officer at PHD Media. Digital rent and digital availability ...

22 Apr 202132min

This week we’re joined by WARC’s Alex Brownsell, senior editor for media and editor of the WARC Guide to Shoppable Media, published earlier this year. Alex takes us through why social commerce is so i...

22 Apr 202112min

This week WARC talks share of search with James Hankins, founder of Vizer Consulting, and Shann Biglione, head of strategy at Zenith New York. How can marketers use share of search as a metric and cou...

22 Apr 202129min

Welcome to the WARC Podcast. Hosted by WARC’s VP of content, David Tiltman, we’ll be using this channel to focus on key topics and trends in the world of marketing effectiveness. We’ll be doing that t...

22 Apr 20211min