Navigating media strategy in the age of automation
Media futures expert Dan Calladine is back to examine 2026 trends and advise on how brands can thrive in times of guaranteed uncertainty. Hosted by Alex Brownsell. For 40 years, WARC has been provi...
20 Jan 39min
The Effective CMO: Pernod Ricard's Matt Foley
Premium alcohol brands are navigating changing drinking habits, AI disruption and new consumer expectations. Matt Foley, former VP Marketing for American Whiskey and Agave Brands, joins WARC's Ann Mar...
15 Jan 37min
The true meaning of cultural relevance
What does it mean for a brand to be ‘in culture’? And in an age of fragmentation, micro-influencers and the creator economy - are the rules changing? Leila Fataar, author of Culture Led Brands, talks...
13 Jan 44min
Global Ad Trends: navigating media's 'new normal'
New ad spend forecasts show that the ad market has become detached from the broader economy. WPP Media's Kate Scott-Dawkins and WARC's James McDonald join Alex Brownsell to discuss trends in the 2026 ...
8 Jan 34min
Best of 2025: Strategy skills for a new era
The world is changing, and strategy skillsets need to evolve with it. Tomas Gonsorcik, Elizabeth Paul and Joe Burns join WARC's Ann Marie Kerwin to discuss how strategists can future proof their skill...
6 Jan 48min
Best of 2025: How brand equity drives growth
WARC’s effectiveness research The Multiplier Effect shows how brand equity drives growth. Americas Editor Ann Marie Kerwin sits down with Ken Favaro, BERA’s Chief Strategy Officer and Michael Reh, BER...
1 Jan 29min
Best of 2025: Staying effective in a 'lots of little' media market
How can marketers prioritise effectiveness in a highly fragmented media landscape? Dr Grace Kite (Magic Numbers) and Tom Roach (Jellyfish) join WARC’s David Tiltman to discuss the 'lots of little' str...
30 Dec 202541min
Best of 2025: What 1.1 million purchase journeys tell us about reach
Groundbreaking research from Oxford University’s Felipe Thomaz and WPP Media questions the importance of optimising campaigns for maximum reach, challenging best practice about how brands grow. For...
25 Dec 202544min
