Episode 9 - Digital Place Branding Rules. Rule n4
I talk about wrapping up the Digital Place Branding Rules series in a very windy day. Talking about where to start from before designing - implications of design on wellbeing and how one can use some ...
20 Nov 202031min
Episode 8 - Digital Place Branding Rules. Rule n3
I talk about journey mapping of your digital place brand presence using the analogy of your place's geographical map
8 Nov 202015min
Episode 7 - Digital Place Branding Rules. Rule n2
Evaluate the Usability of Your Digital Presence through Heuristic Evaluation using the 10 Heuristics for Good Design by Jacob Nielsen https://www.nngroup.com/articles/ten-usability-heuristics/?lm=usab...
4 Nov 202024min
Episode 6 - Digital Place Branding Rules. Rule n1
Rule 1 Build Empathy With Your Users Also discussing Borat 2, Emotion as a type of cognitive fit between expectation and reality and a step by step process of how to build empathy with users. of your ...
4 Nov 202035min
Episode 5 - Malcolm Allen - The Climate Emergency and Place Branding (Contd.)
Place Branding and The Climate Emergency "The cost of inaction will be significantly higher than the cost of mitigation"
28 Juli 202033min
Episode 4 - Malcolm Allen - The Climate Emergency and Place Branding
Why is the climate emergency not yet a core pillar in place brand plans?
23 Juni 202024min
Episode 3 - Martin Boisen - Conceptual Clarity (Contd.)
The second part of my conversation with Martin focuses on even more clearly distinguishing place promotion, place marketing and place branding
28 Maj 202035min
Episode 2 - Martin Boisen on the confusion between place promotion, marketing, and branding
A discussion with Martin Boisen about Conceptual Clarity
8 Maj 202032min
