UI Breakfast: UI/UX Design and Product Strategy

How do you keep track of numerous marketing ideas, and decide which ones to implement? Our guest today is Kacper Staniul, growth marketer and maker of Scrapbook. You’ll hear the story behind Kacper’s collection of growth tactics, his lead generation tips, competitor analysis hacks, and a plethora of tool recommendations.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesScrapbook — Kacper’s project, a database of SaaS growth ideas Airtable — a popular no-code (low-code) platformDave McClure’s Pirate Metrics: The AARRR Funnel In A Nutshell — an article by Gennaro CuofanoPredict Leads, Bombora — intelligence tools for intent dataBuiltWith — a tool for web technology profilingUserlist — Jane’s SaaS productProfitWell, Baremetrics, Churn Buster — popular tools that allow failed payment recoveryICE Scoring — a popular prioritization modelNotion — an all-in-one workspace toolPageflows — a collection of user flow patternsFollow Kacper on TwitterToday’s SponsorThis episode is brought to you by Webflow. It gives designers the power of code in a visual interface, allowing you to directly build whatever you have in mind — without engineers. Webflow’s whole thesis is that designers are used to learning complex visual software, but none of these tools actually output production code. Webflow takes that next step by bringing the power of HTML, CSS, and JavaScript into a visual interface. Webflow: the power of code, without writing it. Create a new account at wfl.io/clever and use promo code UXUIBREAKFAST to get 10% off any annual plan.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

18 Sep 202024min

Real behavior change is fueled by emotion. How can designers leverage this universal truth to enhance their products and impact user journeys? Our guest today is Adi Mazor Kario, a design strategist, innovation expert, and author. You’ll learn about emotion-based innovation, empathizing with users, trust-based onboarding, and applying emotional design in a variety of industries.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesWizard, Invincible Innovation, ExStrategy — Adi’s companies and projectsInnovating Through Chaos — Adi’s new bookEpisode 119: Emotional Targeting with Talia WolfEpisode 173: Voice UX with Sina Kahen8 Things UX/UI Designers Can Learn From Steve Jobs — an article by Julia ZellEpisode 131: Design Sprint with Jonathan CourtneyInspire, Not Instruct: How We Do User Onboarding at Userlist — Jane’s articleHarnessing the Wind of Change — Adi’s upcoming bookChinese ‘Wind of Change’ proverbInvincible Innovation — Adi’s websiteConnect with Adi on LinkedIn and TwitterToday’s SponsorThis episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Whether you’re a designer or simply design-curious, you’ll learn how design intersects with the current world changes and hear from major leaders in the design and technology industries. Check out the show here, or just search for “Wireframe” in your favorite podcast app.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

11 Sep 202039min

Dribbble has been the inspiration destination for designers for over a decade. How is it evolving to meet modern standards and designer needs? Our guest today is Michael Sacca, VP Product at Dribbble. You’ll hear from Michael about Dribbble’s product vision, designer communities, other popular design platforms, hiring designers, and much more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesCrew.co, Unsplash — Michael’s previous businessesTiny— the company that bought DribbbleBehance, Mobbin, Really Good Emails — other platforms for design inspirationEpisode 178: Your Personal Design Style with Meg LewisCreative Market — a popular design marketplace recently acquired by DribbbleDribbble’s Blog and NewsletterDribbble’s Designer Search — a visual search tool for hiring designersRocketship.fm — Michael’s weekly podcastFollow Michael on Twitter @michaelsaccaMichael’s Dribbble pageToday’s SponsorThis episode is brought to you by Webflow. It gives designers the power of code in a visual interface, allowing you to directly build whatever you have in mind — without engineers. Webflow’s whole thesis is that designers are used to learning complex visual software, but none of these tools actually output production code. Webflow takes that next step by bringing the power of HTML, CSS, and JavaScript into a visual interface. Webflow: the power of code, without writing it. Create a new account at wfl.io/clever and use promo code UXUIBREAKFAST to get 10% off any annual plan.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

4 Sep 202032min

These days, design roles are becoming more multidisciplinary, while designers are rapidly evolving into leaders. Shouldn’t design education also shift gears, and cater to more inclusive skillsets? Our guest today is Ekaterina Solomeina, creative director, TEDx speaker, and co-founder of Future London Academy. You’ll hear Ekaterina’s insights on design learning, self-improvement techniques, and the misconceptions and current trends in education.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesFuture London Academy — Ekaterina’s company providing education for design leadersSkin in the Game: Hidden Asymmetries of Daily Life — a book by Nassim TalebEpisode 34: Key Principles of Instructional Design with Stacey Howe-LottMichael Wolff on the Three Muscles of Creativity — an article by Michael Wolff, Ekaterina’s role modelMindset: The New Psychology of Success — a book by Carol DweckPeak: Secrets from the New Science of Expertise — a book by Anders Ericsson and Robert PoolThe Double-Under — a YouTube video by CrossFit demonstrating this exerciseMalcolm Gladwell’s 10,000-hour rule for mastering a skill isn’t holding up in new research — a Business Insider articleThe Tim Ferriss Show — a popular business podcastEpisode 140: Sustainable UX with James ChristieLow-Tech Magazine — a lightweight, 500-byte solar-powered websiteBenjamin Evans on the Power of Inclusive Design — a show on Invision’s Design Better podcastRuby Steel’s Exception Method definitionVivienne Westwood — a Wikipedia biographyFollow Future London Academy on YouTube, LinkedIn, Twitter, and InstagramApply for Future London Academy’s Executive ProgrammeCreative Capes — a podcast by Future London AcademyFollow Ekaterina on Twitter and LinkedInToday’s SponsorThis episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Hear from designers and design leaders who have built UX and UI experiences for major companies, and learn how design impacts your everyday life. Check out the show here, or just search for “Wireframe” in your favorite podcast app.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

28 Aug 202040min

The pandemic is drastically affecting industries on a worldwide scale, and product management is not “immune” to these changes. How can product managers navigate through these hard times? Our guest today is Randy Silver, a product management consultant, author, and podcast host. You’ll hear inspiring stories about businesses that have successfully pivoted recently, along with Randy’s tips on sustaining your product and its customers.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesWhat Do We Do Now? — Randy’s bookUser Personas, JTBD — frameworks for customer developmentShape Up — a book by Ryan SingerJohn Cutler’s Medium articlesVito — a live-streaming tool by Paul Campbell and the Tito teamThe Product Experience — a podcast hosted by Randy Silver and Lily Smithpita.social — a virtual, lean-style coffee meetup for Product peopleFollow Randy on Twitter: @randy_silverOutofowls.com — Randy’s websiteToday’s SponsorThis episode is brought to you by Springboard — a mentor-led platform guaranteed to get you hired for a design role. Springboard’s UI/UX Design Bootcamp will prepare you for your next design job by pairing you with an industry design expert, career coach, and student advisor. You’ll gain real-world design experience and build your portfolio all 100% online. Apply today at springboard.thld.co/uibreakfast2.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

21 Aug 202029min

Customer success as a discipline is often overlooked in early-stage companies, but it’s essential to define and fulfill customer needs. Our guest today is Anna Jacobsen, a customer success leader, and Head of Customer Success at YouCanBook.me. You’ll learn why customer success is different from customer support, and how to proactively create such opportunities in your product.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesYouCanBook.me — an online scheduling tool for teamsDrip — Anna’s previous place of workUserlist — Jane’s SaaS product that does lifecycle emailEpisode 75: Organizing a UX Research Panel with Ashley WarrenNotion, Confluence — tools for CRM note-takingHow Effective Quarterly Business Reviews (QBRs) Build and Sustain Project Momentum — an article by WebEnertiaThe Customer Success Professional’s Handbook — a book by Ashvin Vaidyanathan and Ruben RabagoSupport-Driven Growth by Help Scout, which implements the “Yes, and…” modelFollow Anna on Twitter: @annagjacobsenannajacobsen.com — Anna’s websiteToday’s SponsorThis episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Whether you’re a designer or simply design-curious, you’ll learn how design intersects with the current world changes and hear from major leaders in the design and technology industries. Check out the show here, or just search for “Wireframe” in your favorite podcast app.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

14 Aug 202044min

Have you ever wondered if SEO and design can work hand-in-hand? Our guest today is Daniela Furtado, SEO consultant and founder of Findable Digital Marketing. You’ll learn about on-page and off-page SEO techniques as Daniela hones in on Google algorithms, keyword research, navigation design, UX writing, product naming, and the best SEO practices for any kind of website.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesFindable Digital Marketing — Daniela’s marketing agencySearch Engine Optimization — a Wikipedia articleGoogle, Bing, Yahoo — some of the popular search enginesEpisode 172: Naming Your Product with Brad FlowersUserlist — Jane’s SaaS productSEO Scout — a tool by Jonny PlattThis is Marketing — a book by Seth GodinInfluence: The Psychology of Persuasion — a book by Robert B. CialdiniScientific Advertising — a book by Claude HopkinsGrowth Hacker Marketing — a book by Ryan HolidayGoogle Webmaster Blog — the source for current SEO informationThink with Google — a blog on Google marketing researchSEO Checklist by SEMrushFind Daniela’s agency on Facebook, Instagram and LinkedIn13 Tips on How to Write a Service Page — a useful Findable articleThisIsDanielaFurtado.com — Daniela’s personal blogToday’s SponsorThis episode is brought to you by Springboard — a mentor-led online education platform that helps people transition into a career in design. Springboard’s UI/UX Design Bootcamp matches you with a design mentor, a career coach and a student advisor to guide you along the way. The program is 100% online and a great way to build your portfolio. Apply today at springboard.thld.co/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

7 Aug 202032min

How can businesses apply the Jobs to Be Done method to grasp and successfully fulfill customer needs? Our guest today is Jim Kalbach, author of The Jobs To Be Done Playbook and Head of Customer Experience at MURAL. You’ll learn about the human-centered approach to products and marketing, interview methods, job maps, and Jim’s definition of customer success.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesThe Jobs To Be Done Playbook — Jim’s book (Rosenfeld Media)MURAL — a leading online whiteboard for digital collaborationEpisode 56: Product Development Secrets with Claire SuellentropEpisode 30: Describing Customer Motivation (JTBD) with Eric WhiteMapping the Job-to-be-Done — an article by Tony Ulwick on job mapsContextual Design — a book by Karen Holtzblatt and Hugh BeyerInterviewing Users — a book by Steve PortigalMike Boysen — a famous Medium blog on JTBDFollow Jim on Twitter: @JimKalbachConnect with Jim on LinkedInGet 20% off Jim’s book on the Rosenfeld Media website with promo code UIBREAKFASTJTBD (valid till September 1, 2020)Today’s SponsorThis episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Hear from designers and design leaders who have built UX and UI experiences for major companies, and learn how design impacts your everyday life. Check out the show here, or just search for “Wireframe” in your favorite podcast app.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

31 Juli 202036min