UI Breakfast: UI/UX Design and Product Strategy

Environmental impact of the software industry is unbelievable. Luckily, there are people and companies who want to make a practical difference against global warming (as well as educate others). Our guest today is James Christie, an experience designer and founder of SustainableUX. You'll learn how to make sustainable choices about the way you work, what service providers you choose, how you design & code, and much more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes SustainableUX — event & community we're talking about MadPow — a design agency where James works #ClickClean — reports by Greenpeace stating which companies use renewable energy (and which don't) Sustainable Web Design — James's famous article on A List Apart Squoosh — an in-browser tool for optimizing images Code as Craft — a blog by Etsy's engineering team Susty — the lightest WP theme B Corporations — a certification system for social and environmental performance Wholegrain Digital — an agency in London focused on sustainability SustainableUX on YouTube Sustaining Change: Psychology-Based Tips for Maintaining Your Momentum, with Amy Bucher Beaver Dams, Ants, and Spiders: Tapping into a New Solution Space, with Michelle Fehler Energy Efficiency and the P2P Web with Jordyn Bonds Future Ethics with Cennydd Bowles James's newsletter on Sustainable UX Follow James on Twitter: @JC_UX, @SustainableUX Today's Sponsor This episode is brought to you by Airtable. With Airtable, you and your team can ideate, organize, and execute on your ambitious product vision in a single place. Quickly glance at the high level progress of all your initiatives, or drill into any of the specific details to understand how to unblock projects. Receive $50 in credit by signing up at airtable.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

14 Juni 201935min

Many SaaS businesses track engagement for each user individually — pretending that companies don't exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Sherlock — Derek's product we're talking about Userlist.io — Jane's SaaS product Clearbit — a tool for enriching customer data ProductLed — a resource by Wes Bush on product-led growth Notes from Baker St. — Sherlock's blog on product engagement Follow Derek on Medium Follow Derek on Twitter: @dskaletsky Today's Sponsor This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at airtable.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

31 Maj 201925min

Trends come and go, but content marketing — particularly blogging — remains one of the top marketing channels for SaaS companies. Our guest today is the awesome Kaleigh Moore, freelance content writer for SaaS and ecommerce. You'll learn how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible. Show Notes Creative Class — Kaleigh's project for freelancers with Paul Jarvis Creative Class Podcast Episode 53: Trust Marketing with Paul Jarvis Kaleigh's website Kaleigh Moore, Yeah Write Club — Kaleigh's newsletters Follow Kaleigh on Twitter: @kaleighf Today's Sponsor This episode is brought to you by LayoutLab. This design tool lets you build product landing pages in minutes: select from dozens of layouts, customize them to fit your product, and download the code when finished. Try it free for your product at layoutlab.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

24 Maj 201935min

There are so many design methodologies available these days — lean, agile & design thinking being the most popular. Could you use them side-by-side? Our guest today is Jeff Gothelf, author of Lean UX and Sense & Respond, and co-founder of Sense & Respond Press. You'll learn how to make the most out of these frameworks, help teams talk to each other, and measure customer outcomes (instead of your effort) using the right behavior metrics. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Lean UX, Sense & Respond, Lean vs Agile vs Design Thinking — Jeff's books Sense & Respond Press — Jeff's publishing house together with Josh Seiden Making Progress, Hire Women — some of the latest books by Sense & Respond Press Agile vs Lean vs Design Thinking — Jeff's original article Episode 131: Design Sprint with Jonathan Courtney AARRR! Dave McClure’s “Pirate Metrics” And The Only Five Numbers That Matter — an article by Walter Chen Jeff's website Follow Jeff on Twitter: @jboogie Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. No more searching for the right version of the file, exporting and importing between tools, or trying to consolidate feedback. Now everything is in one place! Sign your team up for a free 30-day trial today by heading over to abstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

3 Maj 201934min

The fist version of Adobe Acrobat was released in 1993, alongside the newly created PDF format. What has changed since then? Our guest today is Liang-Cheng Lin, senior design manager at Adobe. You'll learn about the philosophy behind their platform, how PDF has evolved into a powerful editable format, and UX challenges they face as one of the most popular tools in the world. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes PDF — a Wikipedia article Adobe Scan — Adobe's new mobile scanner app Perfection, Good Design, and the Art of Both — Liang-Cheng's article about designing Adobe Scan Document Cloud at Adobe Blog Follow Liang-Cheng on LinkedIn Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Sign your team up for a free 30-day trial today by heading over to abstract.com. And if you tweet at @goabstract and @uibreakfast mentioning the show, you’ll be entered for a chance to win a $500 credit to their Business plan. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

19 Apr 201936min

Acquiring more products as a growth strategy isn't new under the sun, but seems unusual for our SaaS ecosystem. Our guest today is JD Graffam, the owner of two agencies and a portfolio of SaaS businesses. We talk about his unconventional background story, how he handles multiple products, and the strategy behind new acquisitions. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Simple Focus, Clear Function — JD's agencies Pulse, Ballpark, Temper, Sifter, Curated — some of JD's products MetaLab — the company behind Ballpark Josh Pigford — the founder of Baremetrics and previously Temper Starting & Sustaining — a book by Garrett Dimon Hitenism — Hiten Shah's blog & newsletter Follow JD on Twitter: @jdgraffam Ask JD any questions at jdgraffam@gmail.com Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. With Abstract, you can version design files, present work, request reviews, collect feedback, and give developers direct access to all specs — all from one place. Sign your team up for a free 30-day trial today by heading over to abstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

5 Apr 201944min

With all technology available, words remain our #1 design tool for creating engaging experiences. How do you write an interface? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You'll learn about the craft of UX writing, how to define the voice and tone of your product, and how to capture it in a content style guide — like big brands do. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes UX Writing Hub — Yuval's website Shopify Content Style Guide Mailchimp Content Style Guide Episode 59: International UX with Joe Leech Episode 96: Building a Global Customer Base with Ed Freyfogle Userlist.io — Jane's SaaS product The Three-Hour Brand Sprint — a framework by Jake Knapp John Saito — UX writer at Dropbox Writing guidelines for Material Design Microcopy & UX Writing — Yuval's Facebook community Follow Yuval on Twitter: @KeshYuval Ask Yuval any questions at yuval@uxwritinghub.com Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. No more searching for the right version of the file, exporting and importing between tools, or trying to consolidate feedback. Now everything is in one place! Sign your team up for a free 30-day trial today by heading over to abstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

24 Mars 201941min

Pricing means so much for any product. But why are most SaaS companies shooting in the dark there? Our guest today is the famous Patrick Campbell, co-founder and CEO of ProfitWell (previously Price Intelligently). You'll learn why value-based pricing is so important, how to choose the right value metric, and how to create your subscription model based on research. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes ProfitWell — Patrick's company we're talking about Value Based Pricing — Patrick's talk recap from FemtoConf 2018 Userlist.io — Jane's SaaS product Atlassian, Wistia, LinkedIn — some of the companies that do pricing well David Skok, Brad Coffey (HubSpot) — some of the recommended blogs on pricing ProfitWell, Price Intelligently — Patrick's websites Ask Patrick any questions at pc@profitwell.com Follow Patrick on Twitter: @Patticus Today's Sponsor This episode is brought to you by Abstract — a design workflow management tool. It empowers product design teams and stakeholders to seamlessly manage, version, and collaborate on design files. Like GitHub, but for designers. Sign your team up for a free 30-day trial today by heading over to goabstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

9 Mars 201929min