Uncensored CMO

Uncensored CMO

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

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Avsnitt(289)

The future of X: winning back advertisers, breaking the news & building the world’s most powerful AI

The future of X: winning back advertisers, breaking the news & building the world’s most powerful AI

Since Elon Musk acquired X (formerly Twitter) in 2022, the platform has undergone dramatic changes; slashing headcount, losing major advertisers, and redefining its identity. Now, under CEO Linda Yacc...

28 Maj 202551min

Mars Brand Building Masterclass with Rankin Carroll

Mars Brand Building Masterclass with Rankin Carroll

Rankin Carroll is the Chief Brand Officer at Mars, having joined the company in 2002. Mars is responsible for some of the most well-known advertising in the world, for brands including M&M’s, Twix, Sn...

21 Maj 202553min

Chaos, Creativity & Courage - how Tubi took on the streaming giants - Nicole Parlapiano

Chaos, Creativity & Courage - how Tubi took on the streaming giants - Nicole Parlapiano

Nicole Parlapiano is the CMO of Tubi, an ad-supported streaming platform taking on the subscription giants. Nicole has previously had her own dating startup acquired by Match Group, before working in ...

14 Maj 20251h 8min

How not to be boring in B2B, AI agents and lessons from F1 - Colin Fleming

How not to be boring in B2B, AI agents and lessons from F1 - Colin Fleming

Colin Fleming is a returning guest, and the CMO of ServiceNow, a B2B company ripping up the B2B marketing playbook. It’s not the first time Colin has done this, having previously spent 13 years at Sal...

7 Maj 202541min

Scott Galloway vs Rory Sutherland - is the era of brand over?

Scott Galloway vs Rory Sutherland - is the era of brand over?

In a world first, Scott Galloway and Rory Sutherland go head to head to talk about some of the biggest topics in marketing. They lock horns on Scott's controversial statement "the era of brand is dead...

30 Apr 202544min

Who killed Duo? How Duolingo built a brand on entertainment

Who killed Duo? How Duolingo built a brand on entertainment

Today, I’m joined by James Kuczynski, Creative Director at Duolingo, and Dan Salkey, Founding Partner at Small World, for a conversation on how to build truly entertaining brands.Fresh off their SXSW ...

23 Apr 202553min

Dan Ariely: the hidden forces that shape your customers' decisions

Dan Ariely: the hidden forces that shape your customers' decisions

In this episode, we deep dive into the irrational world of customer behaviour with legendary behavioural economist Dan Ariely. Dan reveals why we’re all predictably wrong, how tiny invisible cues can ...

16 Apr 20251h 19min

Rory Sutherland on why marketing is the answer to economic growth

Rory Sutherland on why marketing is the answer to economic growth

Rory Sutherland returns to the Uncensored CMO podcast, tackling the economic crisis with his signature wit and wisdom. As ever, he offers a refreshingly unconventional perspective on the world’s bigge...

9 Apr 202551min

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