Uncensored CMO

Uncensored CMO

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

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Avsnitt(286)

The Long and the Short of It - Peter Field

The Long and the Short of It - Peter Field

Peter Field has spent 15 years as a strategic planner in advertising and has been a marketing consultant for the last 20 years. His pioneering work on the link between creativity and effectiveness – s...

20 Sep 20211h 3min

The Case for Creativity & Cannes Lions - James Hurman

The Case for Creativity & Cannes Lions - James Hurman

Here's the articles before you listen:Read the Campaign articleRead James' articlePart 1 – The Case for Creativity in BusinessGrowing up in a world that didn’t recognise the potential of creativityHow...

7 Sep 20211h 49min

Go Luck Yourself - Andy Nairn, Lucky Generals

Go Luck Yourself - Andy Nairn, Lucky Generals

Andy Nairn is one of the 3 founders of Lucky Generals, a creative company for people on a mission. It's been shortlisted for Campaign's Agency of the Year for 5 years in a row. In 2021, Campaign named...

11 Aug 20211h 19min

The fast and the fearless - Nils Leonard, Uncommon

The fast and the fearless - Nils Leonard, Uncommon

Nils Leonard has spent over 20 years in the advertising and design industries working at a number of the most recognised agencies in London. In 2017, he founded the Uncommon Creative Studio alongside ...

2 Aug 20211h 12min

Can't Sell, Won't Sell; Why adland has stopped selling and started saving the world - Steve Harrison

Can't Sell, Won't Sell; Why adland has stopped selling and started saving the world - Steve Harrison

Pick up a copy of Steve's book "Can't Sell, Wont Sell" here.Steve was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW, where...

16 Juli 20211h 5min

Improving your mental game - Dolvett Quince

Improving your mental game - Dolvett Quince

Dolvett Quince is a real inspiration to his millions of followers but it’s not his Fitness that captured my attention, although you cant argue with the chiselled good looks and winning smile, but his ...

28 Juni 202149min

Making econometrics like art on a Friday and not maths on a Monday – Dr Grace Kite

Making econometrics like art on a Friday and not maths on a Monday – Dr Grace Kite

What we covered in this episode:What is Econometrics and why you do it?The critical role of people in any econometric projectCristiano, Coke and the complete misattribution of dataImportance of senior...

21 Juni 20211h

The power of ideas that don't make sense - Rory Sutherland, Ogilvy

The power of ideas that don't make sense - Rory Sutherland, Ogilvy

Rory Sutherland is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency. ​Before founding Ogilvy Change, Rory ...

7 Juni 20211h

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