UN 393 - IJRM. How Creators Capture Value.
Pierre-Yann Dolbec and Andrew Smith discuss research explaining creator monetization. The conversation covers three value capture modes that determine creator monetization: advertiser mode, selling a...
8 Jan 28min
UN 392 - YPulse. Predictions for 2026.
MaryLeigh Bliss from YPulse reveals 2026 predictions for Gen Alpha, Gen Z, and millennial behaviors. After accurately calling 2025 trends, including livestream shopping's breakthrough and local exper...
18 Dec 202529min
UN 391 - Ulli Appelbaum. The Science of Brand Associations.
Ullie Appelbaum, brand strategist and author of The Science of Brand Associations, explains how cognitive psychology's associative network theory and neuroscience research inform brand building. The ...
11 Dec 202528min
UN 390 - IJRM. Complexity & Brand Gender in Advertising.
Siyun Chen, associate professor at Sun Yat-sen University, discusses her research showing masculine brands perform better with simple ad designs while feminine brands achieve better results with compl...
4 Dec 202523min
UN 389 - Sundar Swaminathan. How Uber saved $35M in Ads.
Former Uber Head of Marketing Data Science Sundar Swaminathan shares how he uncovered that Uber's massive Facebook ad spend wasn't driving real growth. He explains what companies can learn about incre...
20 Nov 202528min
UN 388 - YPulse. Style, Fashion, and Identity.
In today's episode, MaryLeigh Bliss, Chief Content Officer at YPulse, discusses insights from their recent fashion preferences report based on a survey of 1,500 young North American consumers. She exp...
13 Nov 202527min
UN 387 - IJRM. Luxury & Logo Complexity.
Logos do more than identify a brand—they shape how we experience it. In this episode, Qing Tang, Assistant Professor of Marketing at Hong Kong Baptist University, discusses research she and her collea...
6 Nov 202526min
UN 386 - Dan Levi. Out-of-Home's Surprising Strength.
Out-of-home advertising is delivering stronger results than many digital-first channels. Dan Levi, EVP & CMO of Clear Channel Outdoor, shares insights from a five-year study with Kantar that proves OO...
30 Okt 202529min
