Values-First Marketing

Values-First Marketing

You didn’t start your business to become a full-time marketer—but here you are, juggling content, launches, and visibility on top of everything else. If you're exhausted by marketing formulas that feel pushy or misaligned, this podcast is your permission slip to do it differently. Values-First Marketing is a strategic approach that centers your beliefs, mission, and principles—so your message feels true to you and resonates deeply with the people who already believe what you believe. You won’t need to convince or perform. You’ll build trust, loyalty, and long-term client retention with effective messaging that feels natural and aligned. This show is here to help you clarify your thought leadership, simplify your marketing, and stay fully in your zone of genius—so sales become a natural result.



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Avsnitt(87)

Attract Profitable Partnerships & Clients Using LinkedIn with Hailey Rowe

Attract Profitable Partnerships & Clients Using LinkedIn with Hailey Rowe

LinkedIn is a powerful platform, but many people misuse it with long, salesy message or straight out pitch before even building a connection. This approach is a huge turn off because clearly they didn...

3 Dec 202421min

Use These 3 Power Words In Copywriting To Increase Conversions

Use These 3 Power Words In Copywriting To Increase Conversions

There are 3 specific power words or phrases in copywriting that will increase your conversions. You’re not going to be able to unsee it once I share them with you! If you are struggling to stand out i...

26 Nov 202420min

Storytelling in Business Is Key to Growth with April Pertuis

Storytelling in Business Is Key to Growth with April Pertuis

Your biggest business growth secret? It may not be sales tactics—it's storytelling. Storytelling is a powerful tool for building emotional connections and creating lasting relationships with your audi...

19 Nov 202430min

Case Study: Consistent Emails 5x’d Yummmm!Bar’s Email Revenue

Case Study: Consistent Emails 5x’d Yummmm!Bar’s Email Revenue

This case study is how my work as a copywriter helped 5x email revenue for a physical product brand…and even though that is so far from my niche of working with online service providers and coaches, m...

12 Nov 202413min

Why Your Money Story Is Holding You Back From Writing Copy That Sells with Katherine Pomerantz

Why Your Money Story Is Holding You Back From Writing Copy That Sells with Katherine Pomerantz

Here’s why your copywriting might not be working, and spoiler alert: it’s not because of your writing skills. You don’t need to take another course or push through “writer’s block.” It goes way deeper...

5 Nov 202448min

4 Ways To Increase Holiday Sales Without Discounts

4 Ways To Increase Holiday Sales Without Discounts

Ready or not, the holidays are here. You want to increase holiday sales without discounts, and the good news is that you don’t need to slash prices to see a spike in sales. In fact, offering discount...

29 Okt 202413min

Grief Might Be the Cure You Didn’t Expect To Get Your Creativity Back After A Hard Season with Shelby Forsythia

Grief Might Be the Cure You Didn’t Expect To Get Your Creativity Back After A Hard Season with Shelby Forsythia

We are all dealing with loss of some kind. Maybe it’s a loved one or a significant life change…but very likely it’s all the micro-griefs that come with running a business. 🫶🏻The identity shifts tha...

22 Okt 202451min

8 Smart Ways To Use ChatGPT For Copywriting That Converts Better While Still Sounding On Brand

8 Smart Ways To Use ChatGPT For Copywriting That Converts Better While Still Sounding On Brand

Are you overthinking your copywriting, too? I know, I’ve been there. You’re staring at the screen, unsure how to make your words sound like you and make sales for you. The one tool I never expected to...

15 Okt 202422min

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