Jon (Spijon) Reinklou: AI Startup, DJ Booths, and a Passport Full of Curiosity
Jon (Spijon) Reinklou grew up in the small village of Föllinge with parents who believed anything was possible—and he took that to heart.In this episode of What’s up Åre, Jon shares the journey that t...
30 Apr 20251h 7min
Michaela Boson: Big-City Dining, Pink Vibes, and the Heart Behind Mrs. Maggie
Michaela Boson spent years working in high-end restaurants in Stockholm—but it wasn’t until she moved to Duved that she found the space to create something truly her own.In this episode of What’s up Å...
23 Apr 20251h 11min
Joel Söderström: Motocross Beginnings, Snowboarding Soul, and Klättermusen Vision
Joel Söderström grew up with motocross, found identity in snowboarding, and now blends his passions into storytelling and community-building. In this episode of What’s up Åre, Joel talks about growing...
16 Apr 20251h 31min
André Britzen: From Ski Patrol to Surf Breaks and Vanlife Adventures
Growing up deeply immersed in the world of skiing and snowboarding, André Britzen has always chased adventure both on snow and in surf. From competitive beginnings at age 12 to embracing life in Åre’s...
9 Apr 20251h 43min
Rebecka Harlaut: Healing Knees, Designing Skis, and Raising the Next Generation of Freeriders
Rebecka Harlaut grew up between Åre and Duved, skiing from an early age and always chasing the joy of movement. But her journey through the ski world hasn’t been a straight line. From alpine racing to...
2 Apr 20251h 27min
Patrik Viklund: Banked Slaloms and Grassroots Snowboarding.
Patrik Viklund is a driving force behind Åre’s snowboarding scene—organizing events like the Trillevallen Banked Slalom, helping revive a legendary local snowboard club, and showing up for the mountai...
26 Mars 20251h 18min
Henrik Rettrup: A Chef’s Journey to the Mountains
Chef Henrik Rettrup’s life changed dramatically at age 16, when unexpected family events prompted him to choose a new path—one defined by cooking, creativity, and mountains.Join us on What's up Åre as...
19 Mars 20251h 11min
Jakob Lindvall: From the UN to Punk Rock—A Life of Unexpected Turns
Entrepreneur, thinker, and storyteller Jakob Lindvall brings a suitcase full of experiences—and artifacts—to this episode of What’s up Åre. With a background spanning the UN, entrepreneurship, sailing...
12 Mars 20251h 44min
