The Winners Are Slow (Klassic Kern)
The common pitfalls entrepreneurs face in an increasingly competitive marketplace and a strategic alternative to the typical "hard sell" approach. Key Discussion Points: Stop Rushing the Sale: The p...
7 Apr 5min
How To Know When Your Market Is Ready To Buy (Klassic Kern)
Here's a high-level strategy for capturing the "forgotten" middle of your market. While most advertisers exhaust their budgets fighting over the 3% of people ready to buy this second, Kern reveals how...
3 Apr 6min
How Do I Know If An Agency Is Any Good? (Klassic Kern)
The four essential criteria for selecting a social media advertising agency. Frank warns against agencies that make empty promises and explains why a deep understanding of your business and your custo...
31 Mars 5min
How To Know When People Are Ready To Buy (Klassic Kern)
Why many successful companies hit a plateau with their digital advertising. By illustrating the "Marketplace Breakdown," Kern explains that most advertisers are fighting over the tiny 5% of customers ...
27 Mars 7min
How To Create Social Media Campaigns That SELL (Klassic Kern)
A look at internal strategies where a company spends approximately $1,000 per hour on social media ads for themselves and their clients. Frank outlines a comprehensive framework for creating "social m...
24 Mars 38min
The ONE THING My Most Successful Clients Have In Common! (Klassic Kern)
The fundamental difference between struggling entrepreneurs and those who achieve exponential growth is this... Moving past the "mindset" clichés, Kern explains that the most successful businesses are...
20 Mars 8min
The Winners Are Slow (Klassic Kern)
Are your ad campaigns crumbling? Is your marketplace becoming too competitive to turn a profit? In this episode, marketing legend Frank Kern breaks down the primary reason most ad campaigns fail: rush...
17 Mars 5min
How To Sell Anything (Klassic Kern)
Frank breaks down the psychology of the offer using a desert analogy: If you are an unattractive, "vile" person with a terrible personality, but you're selling hot dogs to 100 starving people in the m...
13 Mars 11min
