
The Three Most Important Things To Do Every Day
You're looking for ideas on how to make your business work a little bit better, so let's talk about that. I got three things for you. I think if you'll do these three things every day, then you'll pro...
17 Apr 202311min

Most Successful Promo Ever? (Part 2)
There's something I forgot to mention to you, which is how absolutely horrible the sales page is. Seriously, look at it...
10 Apr 20238min

Most Successful Promo Ever? (Part 1)
Want to update you on just a crazy thing that happened over Thanksgiving, and a couple of lessons to it. So decided to get on the bandwagon and see if this whole Black Friday thing was what it was cut...
3 Apr 20239min

Why Marketing Quit Working (And What To Do Instead)
We're going to talk about the fact that marketing as we know it has gotten way less effective and what we can do about it, and how to remedy this problem. In other words, how to make marketing stuff w...
27 Mars 202314min

2 Ad Sets Got 100X Return on Ad Spend (Which is Just Ridiculous)
First thing I want to point is that is not really normal. A little bit of a fluke there, doesn't happen every day. Just happened to have 2 of them do that yesterday, which was great! So when I put tho...
20 Mars 202310min

Frank Got Really Lucky
It's not like it happens every day. It's not like the whole campaign was a 100X return on ad spend and it's not like that is happening at scale. It still looked cool though! So that's pretty good and ...
13 Mars 202314min

Using your case study, what's that high level thinking that you use from the beginning all the way to the end result of a campaign?
Really my question is wrapped around the case study that you used in the direct presentation that you used to get us into this class where day one was the $1.80 ad spend and then eventually you showed...
6 Mars 20235min

Using a video sales letter or a webinar, what's the best way to track how much of that video someone has seen to know if they actually reached the point where they heard the pitch?
I just had a quick question about using a video sales letter or webinar. Let's say I put it on my thank you page for my lead magnet, so someone comes in, they opt in. They go to the thank you page and...
27 Feb 20232min


















