Scandinavian MIND

Scandinavian MIND is a magazine and a platform covering the intersection of lifestyle and technology. We believe that convergence of different fields is the way forward for technology, fashion, design, mobility, entertainment, gaming, and other industries.


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Outdoor’s struggle with sustainability

Outdoor’s struggle with sustainability

We take a look at the outdoor industry and its sustainability challenges — and some recent initiatives and solutions that are trying to address them. On the agenda today:We look at some of the Nordic ...

13 Okt 202332min

How to innovate beauty communication

How to innovate beauty communication

Today we revisit a live panel talk from CIFF, Copenhagen International Fashion Fairs, that we held in August. The panel discusses how brands need to communicate their efforts around sustainability, di...

6 Okt 202338min

What is a Digital Product Passport?

What is a Digital Product Passport?

Soon, every product sold in the EU will need to carry a Digital Product Passport (DPP) with information on raw materials, production, distribution, point of sales, and end-of-life scenarios. We speak ...

29 Sep 202355min

The investor’s role in fashion’s transformation

The investor’s role in fashion’s transformation

We are revisiting a talk from the Transformation Conference in Stockholm last month, with insights from top fashion investors Erik Karlsson, Head of H&M Ventures, and Jessica Rameau, Partner, Wellstre...

22 Sep 202322min

Helsinki Design Week report: The Finns are walking the walk

Helsinki Design Week report: The Finns are walking the walk

We call in from Helsinki, where the 18th consecutive Helsinki Design Week took place this past week. From an action-packed couple of days, we discuss some of the collaborations, initiatives, and brand...

15 Sep 202337min

How to launch a Nordic beauty brand globally (with Ola Gejde)

How to launch a Nordic beauty brand globally (with Ola Gejde)

Today we’re joined by Ola Gejde, founder of Stockholm-based consultancy Daimon Retail, an expert in beauty and retail. We discuss:The state of Nordic beauty from a business perspective.Lessons learned...

8 Sep 202341min

Inside Transformation Conference in Stockholm

Inside Transformation Conference in Stockholm

We go behind the scenes of the fifth instalment of our bi-annual event Transformation Conference, which took place in Stockholm yesterday. We hear key takeaways and listen to reactions from Sandra Roo...

1 Sep 202336min

EU and academia’s role in fashion’s green transformation

EU and academia’s role in fashion’s green transformation

With the Transformation Conference in Stockholm just around the corner, we revisit a talk from the Helsinki edition held in May of this year. In this live panel talk, we speak about academia and the E...

25 Aug 202329min

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