Josh Henshaw from Coniston Capital talks about marketing from an investor’s point of view
Josh has plenty of experience in investments, having spent 5 years investing in SMEs prior to joining Coniston Capital. He gives his opinion on what makes a great brand, the pros and cons of selling...
4 Mars 202224min
Jay Wright, CEO of Virgin Wines tells us how he also manages to lead marketing as the CMO
Jay Wright took over as CEO of Virgin Wines back in 2008 and has transformed the company into one of the largest online wine merchants in the UK, selling over 1 million cases a year. He explains how ...
25 Feb 202225min
Lisa Creaven explains how she used influence marketing and social to build Spotlight Oral Care
Lisa Creaven and her sister were both dentists in Ireland. They decided to launch Spotlight Oral Care bring consumer dental products up to date. They have built a brilliant business which quadrupled i...
9 Apr 202122min
Marketing technology with Scott Brinker VP Platform Ecosystem at HubSpot and ChefMartech blog
Scott Brinker is the VP Platform Ecosystem at HubSpot and runs the https://chiefmartech.com (Chief Marketing Technologist) blog which is the authority on marketing technologies. He is the author of h...
2 Apr 202125min
Using inserts to build a £25m ecommerce business with Ian Morrison from Donald Russell and Flavourly
Ian Morrison is an expert on inserts (leaflets), using them brilliantly first at Donald Russell and then at Flavourly. It's an often over looked marketing channel but very effective. He starts by expl...
26 Mars 202122min
Customer research & insight for DTC from surveys to focus groups with Natalie Thwaites
One of things that separates the brilliant Direct-to-Consumer businesses from the ordinary is that they do a lot of customer research. In this episode I speak to research expert (and now Executive Coa...
19 Mars 202125min
GDPR for email marketing explained by Joanna Boag-Thomson from Shepherd & Wedderburn
Joanna Boag-Thomson is a partner at Shepherd & Wedderburn and an expert on the GDPR. In this episode she explains the rules for marketing in Europe covering the General Data Protection Regulations (GD...
12 Mars 202121min
Freddy Ward on creating a new ecommerce category at HelloFresh and Wild
Freddy Ward is the co-founder and CEO of Wild and before that he was the Marketing Director of HelloFresh. In both roles he was responsible not just for launching a new ecommerce brand but for creatin...
5 Mars 202125min
