
Ep 1 - Interviewing a Retail Legend, Andrew Busby --> How shopping behaviour will change over the next 12 months
Today's episode is sponsored by Brightpearl.com, alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy! This week Nick caught up with the retail legend Andrew Busby. Andrew is a world-leading retail analyst, writer, and speaker on retail challenges and consumer trends, and technology disruption. They discussed: How shoppers’ spending habits and buying behaviour will cha...
16 Okt 202047min

Episode 101 Special - With a Surprise Guest!!
This weeks podcast is our very special 101 episode celebrating with a number of surprises! Carolines Top Five Episodes: How To Get Other People To Sell Your Products with Brett Owens https://www.buzzsprout.com/171554/3253546How To Get a 16% Conversion Rate - with Shopify Merchant Dan Greef https://www.buzzsprout.com/171554/2956984The Best Research Tool in 2020 - CEO of Scrunch - Danielle Lewis https://www.buzzsprout.com/171554/2372255 Taking Your Images to the Next Level - Pixc Founder - Ho...
9 Okt 202033min

SEO Part 4: Offsite SEO - Dominate Google & Build Your Brand
So you optimise your site, but how do you REALLY build trust and brand awareness? In this episode we are joined by an SEO guru, Simon Stafferton. Simon and Nick uncover some of the things Google's looking for, how to drive traffic to your site from other websites and much more. Tune in next week for a very special episode 101 celebrating with a number of surprises! https://stafferton.co.uk/ Support the show
2 Okt 202045min

SEO Part 3b: Content Optimisation Todo List
A little different to expected, we've decided to do ANOTHER content episode this week. Much of the feedback from last week was "This episode was great, but is there a todo list of guide on what to now go and optimise? So this week, Nick shares his top things you should be optimising, how and why they're important. Remember to subscribe and show your support the show! Support the show
25 Sep 202045min

SEO Part 3: Content Optimisation on Shopify
You may have heard that 'content is king' in SEO. This is both true and false, depending on the scenario, your business and your SEO strategy. In this episode, our host - Nick Trueman - will outline what 'content' really is and his top 10 tips (plus a bonus) on how to optimise the content of your website for better SEO performance. Be sure to check out episodes 1 and 2 of this series if you haven't, as this episode may not make much sense without the other parts. If you want to work with Nic...
18 Sep 202040min

SEO Part 2: Technical Optimisation on Shopify
What's the use of having a highly optimised set of products and categories if Google can't read them? Or if pages take forever to load and customers start going elsewhere. All your hard work is lost! This week our host, Nick Trueman, caught up with technical SEO expert Chris Long from Go Fish Digital ( https://gofishdigital.com/ ) based in the United States. The focus of this episode is around the easy and more complicated things you can optimise for SEO. Tune in to get your tod...
11 Sep 202042min

SEO Part 1: Keywords - With special Guests, Chris Laas
Imagine if you could know EXACTLY what people wanted. The wordings they used, when they search...etc. Well, that does exist and it's called a 'keyword'. Keywords are the crux of all SEO. They teach you about your customers and, therefore, what to optimise your website for. In this episode we interview Chris Laas - both an experienced Ecommerce business owner and digital agency partner. Chris knows all there is to know about understanding customer intent and selling them a produc...
4 Sep 202039min

Facebook Ads Masterclass with Kevin from Voy Media
Facebook Ads are a gold mine, right? Everyone's making millions by advertising on there, right? Wrong. It can be very difficult and may not deliver a return overnight! On this week's episode our host, Nick Trueman, interviews Kevin Urrutia who's an absolute world-leading expert in Facebook Advertising. They talk business, pandemics, ecommerce, Shopify, marketing in general and, of course, the key ingredients for success in Facebook advertising. Tune in to hear Kevin's top tips, the SINGLE...
28 Aug 202047min