Ad Age Marketer's Brief
A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
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Avsnitt
304 avsnitt
How DTC brand Rothy’s uses its community as a focus group
2025-01-15 • 21min
How Mint Mobile is trying to maintain challenger appeal after T-Mobile acquisition
2025-01-08 • 25min
How marketers responded to 2024's biggest social trends
2024-12-18 • 26min
What marketers need to know about branding AI tools effectively
2024-12-11 • 22min
How the NAACP is renewing support for racial justice
2024-12-04 • 17min
Poshmark’s CMO on recent seller backlash and live shopping
2024-11-27 • 23min
How Alloy Women’s Health is removing stigmas around menopause
2024-11-20 • 21min
How focusing on the movable middles fuels short-term growth and long-term sustainability
2024-11-18 • 14min
How Puma’s new senior VP of marketing is building the brand
2024-11-13 • 21min
Getting the most from your ad agency
2024-11-06 • 21min
Sports uniform sponsorship—what brands should know with Jason Miller, head of partnerships for Excel Sports Management
2024-10-30 • 25min
How Trustpilot’s TrustScore builds consumer confidence and drives brand growth
2024-10-28 • 15min
Gen Alpha’s ‘Coolest Brands’ and how marketers can join the list
2024-10-23 • 22min
Behind the creation of Hi-Chew's first mascot
2024-10-16 • 21min
How Bose is marketing its new clip-on headphones
2024-10-09 • 25min
How Albertsons uses customer insights to deliver fresh marketing
2024-10-02 • 20min
How Klarna is using AI to cut marketing and agency costs
2024-09-25 • 25min
How Hendrick’s, Milagro, Balvenie and other premium spirits brands are navigating the post-COVID correction
2024-09-18 • 23min
How Celsius is building a resilient brand in the volatile energy space
2024-09-11 • 22min
Behind Potbelly’s limited-time offer strategy
2024-09-04 • 26min
Why Athleta’s ‘Power of She’ still resonates and what’s next for Gap-owned brand
2024-08-28 • 21min
How GoGo Squeez learned it had Gen Z and millennial fans
2024-08-21 • 22min
How Ben & Jerry’s is thinking about activism post Unilever spin-off
2024-08-14 • 20min
Reckitt’s Fabrice Beaulieu on how the company is using AI
2024-08-07 • 26min
Nissan’s top marketer on making the car the star
2024-07-31 • 21min
Inside Scrub Daddy’s TikTok collaborations
2024-07-24 • 24min
Behind Jomboy Media’s creator-led sports platform
2024-07-17 • 19min
Why Milani Cosmetics is leaning into women’s sports
2024-07-10 • 21min
Behind PNC Bank’s new ‘Brilliantly Boring’ brand campaign, its first with AOR Arnold
2024-07-03 • 19min
How Gopuff is leaning into instant commerce with new marketing and offerings
2024-06-26 • 25min
How Ford is finding new audiences
2024-06-19 • 19min
Inside Piece of Cake moving company's influencer marketing strategy
2024-06-12 • 27min
How Mercedes is adapting to the EV slowdown
2024-06-05 • 20min
Inside Pepsi’s food-focused marketing
2024-05-29 • 21min
Behind Pabst’s embrace of ‘alternative’ marketing
2024-05-22 • 22min
How Vuori’s new CMO plans to build the brand
2024-05-15 • 22min
How eBay is using AI to recommend products and improve creative
2024-05-08 • 21min
How Opill is marketing the first over-the-counter birth control pill
2024-05-01 • 20min
How Smucker is adjusting its media mix to reach Gen Z
2024-04-24 • 26min
How Babylist grew from a baby registry site to a $400 million media and commerce business
2024-04-17 • 21min
Inside the Thomson Reuters rebrand with CMO David Carrel
2024-04-10 • 25min
How Bubble Skincare uses branding to court Gen Z and Gen Alpha shoppers
2024-04-03 • 21min
How Craig Dubitsky and Robert Downey Jr. teamed up to take on Big Coffee
2024-03-27 • 25min
Why Zappos remains customer-centric after 25 years
2024-03-20 • 20min
How to make first-party data work for your brand, presented by Vericast
2024-03-18 • 16min
VAB’s Sean Cunningham on what marketers should know about media
2024-03-13 • 24min
How Dunkin’s Super Bowl spot came together
2024-03-06 • 27min
Choice Hotels CMO on travel trends, branding and a new campaign with Keegan-Michael Key
2024-02-28 • 21min
How trendy jeweler Kendra Scott is courting Gen Z and Gen Alpha
2024-02-21 • 22min
Why Visa is hitching a ride with Formula 1
2024-02-14 • 20min