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Ad Age Marketer's Brief

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

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Avsnitt

304 avsnitt
Ad Age Marketer's Brief

How DTC brand Rothy’s uses its community as a focus group

2025-01-15 • 21min
Ad Age Marketer's Brief

How Mint Mobile is trying to maintain challenger appeal after T-Mobile acquisition

2025-01-08 • 25min
Ad Age Marketer's Brief

How marketers responded to 2024's biggest social trends

2024-12-18 • 26min
Ad Age Marketer's Brief

What marketers need to know about branding AI tools effectively

2024-12-11 • 22min
Ad Age Marketer's Brief

How the NAACP is renewing support for racial justice

2024-12-04 • 17min
Ad Age Marketer's Brief

Poshmark’s CMO on recent seller backlash and live shopping

2024-11-27 • 23min
Ad Age Marketer's Brief

How Alloy Women’s Health is removing stigmas around menopause

2024-11-20 • 21min
Ad Age Marketer's Brief

How focusing on the movable middles fuels short-term growth and long-term sustainability

2024-11-18 • 14min
Ad Age Marketer's Brief

How Puma’s new senior VP of marketing is building the brand

2024-11-13 • 21min
Ad Age Marketer's Brief

Getting the most from your ad agency

2024-11-06 • 21min
Ad Age Marketer's Brief

Sports uniform sponsorship—what brands should know with Jason Miller, head of partnerships for Excel Sports Management

2024-10-30 • 25min
Ad Age Marketer's Brief

How Trustpilot’s TrustScore builds consumer confidence and drives brand growth

2024-10-28 • 15min
Ad Age Marketer's Brief

Gen Alpha’s ‘Coolest Brands’ and how marketers can join the list

2024-10-23 • 22min
Ad Age Marketer's Brief

Behind the creation of Hi-Chew's first mascot

2024-10-16 • 21min
Ad Age Marketer's Brief

How Bose is marketing its new clip-on headphones

2024-10-09 • 25min
Ad Age Marketer's Brief

How Albertsons uses customer insights to deliver fresh marketing

2024-10-02 • 20min
Ad Age Marketer's Brief

How Klarna is using AI to cut marketing and agency costs

2024-09-25 • 25min
Ad Age Marketer's Brief

How Hendrick’s, Milagro, Balvenie and other premium spirits brands are navigating the post-COVID correction

2024-09-18 • 23min
Ad Age Marketer's Brief

How Celsius is building a resilient brand in the volatile energy space

2024-09-11 • 22min
Ad Age Marketer's Brief

Behind Potbelly’s limited-time offer strategy

2024-09-04 • 26min
Ad Age Marketer's Brief

Why Athleta’s ‘Power of She’ still resonates and what’s next for Gap-owned brand

2024-08-28 • 21min
Ad Age Marketer's Brief

How GoGo Squeez learned it had Gen Z and millennial fans

2024-08-21 • 22min
Ad Age Marketer's Brief

How Ben & Jerry’s is thinking about activism post Unilever spin-off

2024-08-14 • 20min
Ad Age Marketer's Brief

Reckitt’s Fabrice Beaulieu on how the company is using AI

2024-08-07 • 26min
Ad Age Marketer's Brief

Nissan’s top marketer on making the car the star

2024-07-31 • 21min
Ad Age Marketer's Brief

Inside Scrub Daddy’s TikTok collaborations

2024-07-24 • 24min
Ad Age Marketer's Brief

Behind Jomboy Media’s creator-led sports platform

2024-07-17 • 19min
Ad Age Marketer's Brief

Why Milani Cosmetics is leaning into women’s sports

2024-07-10 • 21min
Ad Age Marketer's Brief

Behind PNC Bank’s new ‘Brilliantly Boring’ brand campaign, its first with AOR Arnold

2024-07-03 • 19min
Ad Age Marketer's Brief

How Gopuff is leaning into instant commerce with new marketing and offerings

2024-06-26 • 25min
Ad Age Marketer's Brief

How Ford is finding new audiences

2024-06-19 • 19min
Ad Age Marketer's Brief

Inside Piece of Cake moving company's influencer marketing strategy

2024-06-12 • 27min
Ad Age Marketer's Brief

How Mercedes is adapting to the EV slowdown

2024-06-05 • 20min
Ad Age Marketer's Brief

Inside Pepsi’s food-focused marketing

2024-05-29 • 21min
Ad Age Marketer's Brief

Behind Pabst’s embrace of ‘alternative’ marketing

2024-05-22 • 22min
Ad Age Marketer's Brief

How Vuori’s new CMO plans to build the brand

2024-05-15 • 22min
Ad Age Marketer's Brief

How eBay is using AI to recommend products and improve creative

2024-05-08 • 21min
Ad Age Marketer's Brief

How Opill is marketing the first over-the-counter birth control pill

2024-05-01 • 20min
Ad Age Marketer's Brief

How Smucker is adjusting its media mix to reach Gen Z

2024-04-24 • 26min
Ad Age Marketer's Brief

How Babylist grew from a baby registry site to a $400 million media and commerce business

2024-04-17 • 21min
Ad Age Marketer's Brief

Inside the Thomson Reuters rebrand with CMO David Carrel

2024-04-10 • 25min
Ad Age Marketer's Brief

How Bubble Skincare uses branding to court Gen Z and Gen Alpha shoppers

2024-04-03 • 21min
Ad Age Marketer's Brief

How Craig Dubitsky and Robert Downey Jr. teamed up to take on Big Coffee

2024-03-27 • 25min
Ad Age Marketer's Brief

Why Zappos remains customer-centric after 25 years

2024-03-20 • 20min
Ad Age Marketer's Brief

How to make first-party data work for your brand, presented by Vericast

2024-03-18 • 16min
Ad Age Marketer's Brief

VAB’s Sean Cunningham on what marketers should know about media

2024-03-13 • 24min
Ad Age Marketer's Brief

How Dunkin’s Super Bowl spot came together

2024-03-06 • 27min
Ad Age Marketer's Brief

Choice Hotels CMO on travel trends, branding and a new campaign with Keegan-Michael Key

2024-02-28 • 21min
Ad Age Marketer's Brief

How trendy jeweler Kendra Scott is courting Gen Z and Gen Alpha

2024-02-21 • 22min
Ad Age Marketer's Brief

Why Visa is hitching a ride with Formula 1

2024-02-14 • 20min