Are Big Box Free Install Promos Fair to Independent Tire Shops? Marc Pons and Randy O'Conner

In this episode, Braxton Critcher is joined by Mark Pons from Chapel Hill Tire and industry veteran Randy O'Connor. Mark discusses the implications of Michelin's Minimum Advertised Price program and how Costco's free install promotion is affecting independent tire shops. Randy highlights the long-term effects on consumer safety and the professional installation process. They both emphasize the importance of recognizing the investments and contributions of local independent shops to their communities.00:00 Concerns over Costco's ongoing free tire install.05:31 Mark highlights the importance of professional tire installation.06:37 Big box stores can't match professional independents.11:46 Manufacturers enforce map, clubs suggest deals, language changes.13:40 Committed to tire business, competitive pricing strategies.19:10 Fragmented industry, power condoning, professionalizing, reinvesting.21:33 Independent tire dealers facing challenges, seek support.